Digital Product Content Specialist

Overview

The Digital Product Content Specialist executes the digital product content strategy and related processes for House of Rohl
, including luxury brands like EMTEK hardware, Perrin & Rowe and Shaw’s sinks. This role focuses on leveraging digital product content to build the House of Rohl brands and maximize discoverability on various ecommerce partners. Core responsibilities include the management and distribution of digital assets, product copy, and enhanced content to ensure the brand drives online conversion. The Digital Product Content Specialist will collaborate with Product, Brand and Sales to drive effective and strategic product listings for key customers.

This position requires a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.

Fortune Brands is committed to equal opportunity and fair and equitable pay.

• Assist the House of Rohl Ecommerce team in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content optimized for both consumer engagement and retailer search engines.
• Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites.
• Syndicate accurate and thorough product information to online retailers via customer content management portals and the product content management system (Salsify).
• Audit and document existing processes across the enterprise for developing and deploying digital product content.
• Develop a detailed monthly digital product content production/deployment calendar.
• Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
• Audit/assess each major retailer using the digital product content scorecard.
• Leverage internal and external data sources to gather relevant industry benchmarks.
• Oversee the day-to-day management of outside digital content vendors.
• Follow internal processes while seeking ways to increase team efficiency.

• Bachelor’s degree in marketing, communications, business or a related field is required.
• Minimum 3 years’ experience in Marketing, Advertising, Customer Service, or related field.
• Experience in consumer durables products is a plus.
• Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content.
• Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently.
• A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively.
• Proven team player comfortable working on multiple cross-functional teams.
• Familiarity with Salsify Product Content Management Platform is preferred.
• Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy.
• Familiarity with product content management platforms.

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $55,000 USD - $77,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to…