Senior Marketing Manager, OrthoBiologics

Your role:

The Senior Marketing Manager, Ortho Biologics is a key resource in the creation of overall commercial and new product development strategy, execution of new products and the expansion of existing products within the Orthobiologics Portfolio of Baxter's Advanced Surgery Business. This person will own the product portfolio valued at $20M globally. This includes product life cycles, pricing strategies, KOL strategies, portfolio optimization and the overall financial health of the product.

You will lead U.S. downstream commercial strategy & marketing activities for the bone graft substitute product category.

• Partner closely with their cross‑functional team and marketing leader in developing the following:
  Global & US long‑range plans (LRP) and investment plan
• Establish the global value proposition/evidence strategy to maximize market adoption
• Define new product development needs versus unmet market opportunities
• Conduct market research and assist in development of short‑ and long‑term plans
• Support portfolio strategy including the product road map and life cycle management
• Support market development strategy/identification of key adoption barriers
• Understand competitive landscape and determine game theory strategies to maximize market share
• Qualitative Analysis, market segmentation, and pricing strategies
• Set global product launch plans including go‑to‑market strategies, developing and writing promotional pieces for targeted audience
• Support execution in key markets to establish growth:
  Develop KOL relationships; content development/presentation for internal/external stakeholders, and training of various sales channels
• Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing

• 4+ years of marketing experience; health‑care/medical device industry experience required with preference to spine and/or Orthobiologics space
• Strong results orientation and analytical skills
• Experience in conducting successful market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging, and branding
• Demonstrated project management experience with a cross‑functional team
• Experience with Qualitative and Competitive analysis
• Bachelor's degree required

Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well‑being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short‑term and long‑term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.

We also offer Flexible Spending Accounts, educational assistance programs, and time‑off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees.

For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site:
Benefits | Baxter

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Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

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