Vice President Marketing, Rare Epilepsy

Overview

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases.

Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

Bexicaserin is an investigational therapy that has not been approved by the Food and Drug Administration (FDA) for use in Developmental and Epileptic Encephalopathies (DEEs) or any indication. Additional research and information are needed to fully evaluate its safety and efficacy.

The VP Rare Epilepsy Marketing, through practical and visionary leadership, is responsible for defining and executing the overall Rare Epilepsy marketing vision and commercialization strategy to drive successful brand performance, launch readiness, market shaping, and long-term business growth. This role leads all HCP and patient personal, non-personal, and omnichannel marketing efforts across the Rare Epilepsy portfolio, with a strong focus on patient and caregiver experience, disease-state education, customer engagement, and rare disease ecosystem development.

VP provides strategic and day-to-day leadership across the extended brand team and key cross-functional partners, ensuring alignment of brand positioning, segmentation, messaging, patient services, and business objectives across the organization. This leader is responsible for lifecycle planning, launch execution, organizational capability building, and developing high-impact marketing strategies grounded in a deep understanding of the patient, caregiver, and HCP journey within rare and specialty neurological diseases.

• Lead the development and execution of the US Rare Epilepsy marketing vision and commercialization strategy in partnership with the BU Head and key cross-functional leaders.
• Drive launch readiness, market shaping, existing product performance, lifecycle planning, and customer engagement strategies across the Rare Epilepsy portfolio.
• Ensure alignment of brand positioning, segmentation, messaging, and business objectives across the organization.
• Develop patient, caregiver, payer, and HCP-centered strategies that improve diagnosis, treatment, and customer experience.
• Oversee integrated go-to-market planning, disease-state education, omnichannel engagement, and field readiness initiatives.
• Leverage market insights, analytics, and competitive intelligence to optimize strategy, execution, and business performance.
• Partner closely with Medical Affairs, Patient Services, Market Access, Sales, Advocacy, and Analytics to shape the Rare Epilepsy ecosystem and support successful commercialization.
• Build strong relationships with key opinion leaders (KOLs), advocacy organizations, Epilepsy centers of excellence (COEs), and other key external partners.
• Represent the commercial organization at internal leadership meetings, field meetings, advisory boards, and relevant industry engagements, as appropriate.
• Build and maintain a high-performing commercial culture focused on purpose-driven executional excellence, and sustainable business performance.

• Lead the evolution of Rare Epilepsy marketing capabilities, processes, and organizational effectiveness to support launch excellence and long-term growth.
• Oversee HCP personal, patient, non-personal, and omnichannel marketing strategy and execution across the portfolio.
• Drive integrated customer engagement strategies tailored to rare disease and specialty neurology audiences.
• Leverage data, analytics, and customer insights to optimize marketing performance and business outcomes.
• Ensure alignment and execution across extended brand teams and cross-functional stakeholders.
• Establish best practices for brand planning, operational excellence, and launch preparedness.
• Ensure all marketing initiatives comply with healthcare regulations, industry standards, and company policies.
• Maintain a strong understanding of the competitive landscape, payer dynamics, treatment ecosystem, and emerging clinical developments within the rare epilepsy space.
• Foster a high-performing, accountable, and innovative marketing culture.

• Serves as a member of the BU Senior Leadership Team
• Has mindset of enterprise leadership and holds individuals accountable across functions
• Provides leadership across the extended brand team and key cross-functional partners.
• Aligns teams around strategic priorities and business objectives to drive execution and results.
• Develops, coaches, and empowers high-performing marketing leaders and teams.
• Build organizational capabilities to support launch excellence and long-term portfolio growth.
• Champions a culture of curiosity,…