Manager, Marketing Platform & Process Adoption

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Our Marketing Operations team sits within the Corporate Marketing function and serves as a globally focused, enterprise team responsible for advancing marketing capabilities at Baxter and improving how marketing works across the organization.

Reporting to the Director of Marketing Operations, you will lead the adoption of marketing platforms, processes, and governance frameworks across the global marketing organization. Your primary focus will be helping teams successfully navigate change, ensuring new capabilities are understood, embraced, documented, and embedded into everyday workflows.

You will partner closely with the Marketing Technology Manager, business unit marketers, sales, and commercial excellence teams to drive organizational readiness, stakeholder alignment, user adoption, and measurable business outcomes. Success in this role is not just implementing change, but ensuring it is sustained over time and delivers lasting value.

• Lead change management efforts associated with new marketing technologies, processes, governance models, and organizational initiatives.
• Develop and execute adoption strategies that drive awareness, readiness, engagement, and long-term utilization of marketing platforms and capabilities.
• Partner with the Marketing Technology Manager to develop rollout plans, communication strategies, training programs, success metrics, and adoption targets for new capabilities.
• Design and deliver training, workshops, office hours, enablement resources, and ongoing support programs for global marketing teams.
• Establish feedback mechanisms and adoption metrics to measure effectiveness and identify opportunities to strengthen adoption.
• Partner with process and platform owners to ensure marketing processes, governance standards, and best practices are clearly documented, communicated, and consistently maintained.
• Maintain and evolve a centralized repository of marketing processes, governance documentation, platform resources, and training materials to support onboarding, consistency, and organizational continuity.

• Bachelor's degree in Marketing, Business, Communications, Organizational Development, Operations, or a related field.
• 3+ years of experience leading organizational change, business transformation, adoption, enablement, or marketing operations initiatives.
• Demonstrated success leading the adoption of new technologies, processes, or organizational initiatives across diverse stakeholder groups.
• Strong understanding of change management principles, stakeholder engagement, communications, training, and organizational readiness.
• Exceptional communication, facilitation, and influencing skills, with the ability to build alignment across a highly matrixed organization.
• Experience developing training programs, enablement strategies, documentation, and adoption measurement frameworks.
• Strong organizational and analytical skills, with the ability to manage multiple initiatives and use data and feedback to demonstrate impact.
• Experience supporting enterprise technology implementations, marketing platforms, CRM systems, or Mar Tech ecosystems is strongly preferred.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and…