Senior Director, Rare Epilepsy HCP & Payer Marketing

Senior Director, Rare Epilepsy HCP & Payer Marketing

Bexicaserin is an investigational therapy that has not been approved by the Food and Drug Administration (FDA) for use in Developmental and Epileptic Encephalopathies (DEEs) or any indication. Additional research and information are needed to fully evaluate its safety and efficacy.

The Senior Director, Rare Epilepsy HCP & Payer Marketing, through practical and visionary leadership, is responsible for leading the overall Neuro Rare Epilepsy HCP marketing strategy and developing integrated commercialization initiatives to support successful launch readiness, market shaping, and long-term business growth. This role leads HCP personal, payer-related, non-personal, and omnichannel marketing efforts across the Rare Epilepsy portfolio, with a strong focus on disease-state education, customer engagement, and improving the patient and caregiver experience within rare and specialty neurological diseases.

The Senior Director works closely with Medical Affairs, Market Access, Patient Support Services, Sales Leadership, Patient Advocacy, Analytics, and Commercial Operations to deliver integrated HCP educational experiences and customer engagement strategies that foster understanding of the patient journey and encourage informed clinical decision-making within Neuro Rare disease states. This individual also partners with Market Access leadership to formulate payer strategy and approach.

This leader drives high-impact HCP and payer engagement strategies grounded in a deep understanding of the patient journey, specialty/rare access landscape, referral pathways, and the evolving Rare Epilepsy ecosystem.

Essential Functions:

• Vision and Strategic Leadership
• Marketing Capabilities and Processes
• Leader of People

Required Education,

Experience and Skills:

• 10+ years of biopharmaceutical commercial experience (i.e., sales, marketing, or market access)
• 8+ years of brand marketing experience including HCP marketing, payer marketing, omnichannel strategy, digital marketing, and commercialization planning.
• Previous people leadership/management experience.
• Proven expertise in strategic HCP marketing, customer engagement, launch planning, disease-state education, payer marketing, and commercialization strategy.
• Experience collaborating with Market Access and payer-related initiatives.
• Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations.
• Enterprise mindset focused on delivering measurable and sustainable business outcomes.
• Strong communication, relationship management, and cross-functional leadership skills.
• Demonstrated ability to influence across the organization and drive business growth.
• Strong project management, strategic planning, and execution capabilities.
• Strong executive presence and presentation skills.

Preferred Education,

Experience and Skills:

• Accredited MBA or master's degree.
• Experience in Neuro Rare, rare disease, epilepsy, neurology, or specialty pharmaceutical marketing.
• Experience supporting successful product launch and pre-launch market development initiatives.
• Strong understanding of the patient, caregiver, HCP, and payer experience within rare and specialty disease states.
• Experience developing disease-state education and customer engagement strategies.
• Experience leading HCP education or peer-to-peer engagement initiatives within specialty or rare disease therapeutic areas.
• Understanding of specialty access pathways, referral networks, and complex treatment landscapes.

Travel:
Willingness/Ability to travel approximately 30% of the time is required. Travel is primarily domestic, but occasional international travel is required. If based remotely, additional travel will be required to Deerfield, IL, to meet the needs of the role and the business.

Salary Pay Range: $280,000 - $315,000 and eligibility for a 30% bonus target based on company and individual performance, and eligibility to participate in the company's long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site.

At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us. Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.

The brain health challenge is real. Our commitment is real. Our impact is real.