Content Marketing Manager

Global Electronics Association is seeking a Content Marketing Manager. The Content Marketing Manager builds a high-quality, scalable content capability that helps the Global Electronics Association educate audiences, support campaigns, strengthen authority, enable stakeholders, and advance portfolio goals.

• Write, edit, and produce marketing content against approved briefs, including web and product pages, one-pagers, email and campaign copy, sales enablement materials, case studies, and collateral.
• Translate complex technical, membership, event, education, sustainability, and industry-intelligence topics into clear audience-centered content without weakening subject-matter accuracy.
• Establish and enforce marketing copy standards for voice, tone, clarity, accessibility, terminology, and brand consistency; review content before it ships.
• Own marketing's contribution to the Association's Substack and member newsletters, coordinating with Communications where channels or editorial responsibilities are shared.
• Own the content layer of marketing web properties, including landing pages, campaign pages, product pages, and content hubs; keep content current and aligned with approved positioning.
• Maintain a structured library of approved marketing assets, templates, messaging resources, case studies, and reusable content.
• Partner with Product Marketing Leads to understand strategic intent and with the Digital Campaign Manager to supply channel-ready content on schedule.
• Coordinate with the Creative Director and Graphic Designer so written and visual execution reinforce one another.
• Manage approved external writers or freelancers, including briefs, editorial direction, quality review, and deadline management.
• Use available performance insight to improve content effectiveness while preserving the distinction between content production and portfolio strategy.

• Bachelor's degree in marketing, communications, journalism, English, public relations, or a related field.
• At least 3 years’ Content Marketing experience.
• Progressive experience writing and managing B2B, association, technical, or complex portfolio content; exceptional writing, editing, interviewing, and message-simplification skills supported by a relevant portfolio; experience across web, email, campaign, newsletter, collateral, and enablement formats.
• Experience producing and managing content across web, email, newsletter, campaign, collateral, and content-library environments.
• Working knowledge of search-informed content practices, accessibility, content performance, and responsible use of AI-assisted writing tools.
• Experience in electronics, manufacturing, engineering, standards, sustainability, workforce development, events, education, or another technical field; experience in a trade association, membership organization, or global B2B environment a plus.
• Experience managing web content, newsletters, content libraries, freelancers, and approval workflows a plus.

Global Electronics Association is an Equal Opportunity Employer offering a competitive salary of $80K and excellent employee benefits. The Association has a hybrid work environment. Position reports to the Bannockburn, IL office.

The Global Electronics Association, formerly known as IPC, is the leading voice of the $6 trillion global electronics industry. Since 1957, we’ve supported the growth and success of more than 3,000 member companies across the electronics supply chain, from design and printed boards to advanced packaging, assembly, and testing.

As a member-driven organization, we deliver internationally recognized standards, trusted certification programs, workforce education, market intelligence, and public policy advocacy to strengthen and advance the global electronics ecosystem. Our mission is to enable better electronics for a better world through smarter collaboration, resilient supply chains, and shared innovation.

With global headquarters in Bannockburn, Illinois, the Global Electronics Association has operations in Belgium, China, Germany, India, Japan, Korea, Malaysia, Mexico, Taiwan, and the United States and a presence across dozens more countries to support its members.