Senior Director, Rare Epilepsy HCP & Payer Marketing

Lundbeck seeks a Senior Director, Rare Epilepsy HCP & Payer Marketing to lead U.S. strategy for its rare epilepsy portfolio. This role owns integrated HCP and payer brand planning, including positioning, messaging, and access strategies that support patients and providers. You will guide development of compliant promotional and payer materials, partner closely with Market Access, Medical, Sales, and Patient Services, and drive launch and lifecycle plans.

As a senior leader, you will build and mentor a high-performing team in Lundbeck's collaborative, mission-driven culture, advancing innovative neuroscience therapies.

Responsibilities

• Lead U.
• S. HCP and payer marketing strategy for the rare epilepsy portfolio
• Develop integrated brand plans across HCP, payer, and patient access channels
• Oversee creation of promotional and access materials compliant with regulations
• Partner with Market Access, HEOR, Medical, Sales, and Patient Services to align strategy and execution
• Use insights, analytics, and market research to refine positioning and messaging
• Manage agency relationships, budgets, and timelines for key initiatives
• Guide launch planning and lifecycle management for rare epilepsy assets
• Lead, mentor, and develop a high-performing marketing team
• Report performance metrics and adjust plans to achieve brand and access goals
• Ensure alignment with Lundbeck's patient-focused, ethical, and inclusive culture

Required Skills

• Pharmaceutical/biotech HCP marketing
• Payer and market access strategy
• Brand strategy and lifecycle management
• Rare disease or neurology/epilepsy marketing
• Marketing analytics and insights
• Cross-functional leadership and collaboration
• Vendor and agency management
• Regulatory and compliance understanding (pharma promo)
• Budgeting and resource allocation
• Team leadership and talent development