Senior Manager, Social Media, Partnerships & Experiential

Job Summary

The Sr. Manager, Social Media, Partnerships & Experiential leads Walgreens' organic social media, influencer and creator marketing, and experiential marketing strategies to build brand affinity, deepen customer engagement, and drive business growth. This role identifies emerging consumer behaviors, platform trends, and cultural moments, translating insights into impactful content, partnerships, and experiences that connect Walgreens with customers in meaningful ways. This leader partners closely with Creative, Brand & Retail Marketing, Media, Marketing Operations, Digital, Loyalty, Merchandising, PR, and business stakeholders to develop and execute integrated marketing programs.

The role oversees content strategy, creative concept development, and production while championing innovative approaches that keep Walgreens connected to evolving customer interests, communities, and conversations.

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• Lead enterprise organic social media strategy, content planning, channel governance, and performance optimization to drive engagement, brand affinity, and business impact.
• Develop social-first content strategies and partner with Creative, agencies, creators, and production partners on content strategy, concept development, and execution.
• Lead influencer and creator marketing strategies that expand reach, strengthen brand affinity, and build meaningful consumer connections.
• Develop and execute experiential marketing programs that bring the Walgreens brand to life through engaging customer experiences and cultural moments.
• Identify emerging consumer behaviors, platform trends, and cultural opportunities, translating insights into innovative marketing strategies, content, partnerships, and activations.
• Partner with Brand & Retail Marketing, Media, Digital, Loyalty, Creative, PR, agency partners, and business stakeholders to integrate social, creator, and experiential channels into broader marketing strategies and campaigns.
• Leverage consumer insights, analytics, and performance metrics to optimize strategies, drive innovation, and identify new opportunities for growth.

• Partners with the Marketing Director in determining and implementing the strategy across the organization.
• Partners with the management team to identify, develop, and implement appropriate approaches, processes, and tools that elevate the marketing group.
• Identifies, evaluates and recommends marketing opportunities consistent with business objectives; provides marketing support to throughout the organization.
• Works to identify and develop marketing strategies and programs in collaboration with business team. Communicates new ideas to director.
• Delivers presentations and provides reports for the business to provide marketing information which may include marketing trends, competition, new products, and pricing.
• Works with external vendors and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships.
• Proactively provides Marketing solutions to address key business capabilities.

Founded in 1901, Walgreens () proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

• Bachelor’s degree and at least 4 years of marketing or advertising experience; OR, a High School/GED and at least 7 years of marketing or advertising experience.
• Experience using tools, techniques for collecting, collating and analyzing information about existing or potential markets and market needs.
• At least 2 years of experience of cross functional team leadership
• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience with Marketing Strategy development.
• Experience with MS Office Suite.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership and/or cross-functional team leadership.
• Willing to travel up to 15% of the time for business purposes (within state and out of state).