Director, Brand Retail Marketing

Job Summary

The Director, Brand & Retail Marketing leads the development and execution of integrated marketing strategies that drive customer engagement, traffic, sales, and brand growth across Walgreens' retail business. Reporting to the SVP, Marketing, this role serves as the primary marketing partner to Merchandising and Private Brands, translating business priorities into customer-centric marketing programs that deliver measurable business results.

Leading a team of marketers, this role provides strategic direction, coaching, and hands‑on leadership across key retail categories, services, and initiatives. The Director partners closely with Merchandising, Private Brands, Media, Creative, Customer Insights & Research, Measurement & Analytics, Marketing Operations, agency partners, and external stakeholders to develop and activate integrated marketing plans that align business objectives, customer needs, and brand priorities.

Together with the team, this leader drives seasonal campaigns, promotional events, category growth initiatives, and retail marketing programs supporting Grocery, General Merchandise, Health & Wellness, Beauty, Photo, Lottery, and other front‑of‑store businesses. The Director helps bring customer, category, and brand strategies to life across paid, owned, earned, and in‑store channels while ensuring programs are insight‑driven, operationally sound, and optimized for impact.

This role is responsible for building team capability, fostering cross‑functional collaboration, strengthening partnerships across the organization, and advancing marketing excellence while delivering measurable business outcomes.

• Lead the development and execution of integrated marketing strategies that support Walgreens' retail business objectives and customer growth goals.
• Serve as the primary marketing partner to Merchandising and Private Brands, translating commercial priorities into customer‑centric marketing plans.
• Lead, coach, and develop a team of marketers, fostering a high‑performance culture and strong marketing capabilities.
• Drive seasonal campaigns, promotional events, category initiatives, and enterprise retail marketing programs.
• Partner with Media, Creative, Customer Insights & Research, Measurement & Analytics, and Marketing Operations to develop integrated go‑to‑market plans.
• Leverage customer insights, business performance, and market trends to inform marketing strategies and optimize results.
• Collaborate with agency partners and external stakeholders to deliver high‑quality, impactful marketing programs.
• Ensure alignment across paid, owned, earned, and in‑store channels to create cohesive customer experiences.
• Manage competing priorities while driving operational excellence across planning, execution, and performance management.
• Monitor campaign effectiveness and identify opportunities to improve customer engagement, marketing performance, and business impact.
• Champion innovation, collaboration, and continuous improvement across retail marketing initiatives.

• Builds the formal frameworks and methodologies for approaching major strategic issues both leveraging existing resources and creating new innovative concepts across the Company for area of expertise. Ensures process and structural fit with key stakeholders. Performs as a focal point for cross‑functional teams and liaison to stakeholders in developing and implementing frameworks. Develops effective working relationships with stakeholders to achieve targeted goals and/or solutions.
• Counsels key stakeholders on areas of expertise. Partners cross‑functionally to translate and define business needs for area of responsibility to execute against. Strategically partners cross‑functionally to…