General Manager of Ticket Sales and Operations- Northern Illinois University

Company Overview

Who We Are: Taymar Sales U. is a sports marketing company, launched in 2019 with the idea of better serving clients in all areas of revenue generation, while providing opportunities for our colleagues to flourish and grow. Our innovative business model and high-energy approach fosters complete goal alignment, integration, and collaboration with our over 45 collegiate and professional sport clients. Our dedicated teams work on-site to offer comprehensive solutions in all areas of revenue generation, including day-to-day management of ticket sales, ticket operations, sponsorship and/or annual giving.

Our mission is simple:
Clients and Colleagues. We serve our clients at the highest possible level, providing unmatched dedication and accountability, while also investing deeply in the growth and development of our colleagues. By fostering a culture that values people, plans and performance, Taymar creates an environment where careers thrive, and results speak for themselves. Joining Taymar means stepping into a growing, high-impact company that is changing the way sports organizations drive revenue and engage fans.

Our team members gain daily access to executive leadership, ownership of meaningful business initiatives, and the opportunity to make a lasting mark on both their career and the sports industry.

Taymar Sales U's General Manager of Ticket Sales and Operations at Northern Illinois University will be responsible for developing, building and leading all ticket sales strategy for Football, Men's and Women's Basketball, and Volleyball. This role will be tasked with building, deploying, and overseeing a comprehensive, year-round ticket sales strategy for Northern Illinois University Athletics, while recruiting, developing, coaching, and overseeing a team of high achieving ticket sales Account Executives.

The General Manager will also play an integral role in helping NIU transition into the Mountain West conference for the 2026 season.

• Direct oversight of ticket sales strategy and execution for all ticketed events
• Develop comprehensive sales campaign plan in the areas of new season tickets, group sales and retention
• Direct oversight & leadership of Account Executive team, including goal setting and professional development
• Exceed all Ticket Sales revenue goals determined by senior management and NIU athletics
• Recruit, train & develop a team of ticket sales Account Executives to meet and exceed ticket sales goals
• Initiate and execute ticket sales results for group sales, new season ticket sales and renewal campaigns
• Meet and work collaboratively with senior leadership within the teams
• Oversee and deploy digital marketing strategies to increase sales and lead generation
• Work closely with Northern Illinois University's senior leadership team to determine ticket pricing, benefits and programming
• Develop & implement ticket sales goals
• Work in the assigned onsite location
• Generate reports and track overall ticketing revenue pace toward goals
• Represent Northern Illinois University with the highest integrity
• Work effectively under pressure in a fast‑paced environment to produce accurate results
• Maintain a positive working relationship with all internal & external units of the teams to ensure a positive event experience for customers

• 3+ years experience in a sports ticket sales role, with 1+ year in a ticket sales managerial position preferred
• Thorough knowledge of ticket sales strategy, operations and procedures
• Experience in intercollegiatefessional sports ticket sales and operations with successful results
• Bachelor’s degree in Sports Management or a related field
• General knowledge and understanding of sales and marketing concepts
• Effective communication (oral, written and interpersonal) skills
• Demonstrated organizational and time management skills
• Ability to be a self-starter and work independently
• Ability to work various hours including nights and weekends
• Strong work ethic, positive attitude, integrity, communication skills, and desire & ability to learn in a fast paced, highly competitive industry

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.