Admissions Director

Primary Responsibilities As the Admissions Director, this position will manage the admission systems through oversight of the Admissions Coordinator, management of the facility or multi facility sales and business development teams as well as building a strong working relationship with the hospital liaison. The Admissions Director is responsible for promoting the services of the facility to generate inquiries, gathering and communicating information necessary for the interdisciplinary team to determine appropriate admissions.

Essential Functions The Admissions Director is responsible to build and grow revenue through inquiry and census growth

Responsibilities include ensuring a smooth patient transition to the facility, overseeing the timely and accurate completion of admission agreements and welcome packets, accurate communication to the clinical team and other department heads

Develop and maintain relationships with existing customers within the general community and develop new referring relationships within the medical professional community to include but not limited to area physicians, social service departments, hospital discharge planners, governmental agencies, and other professionals or groups that may influence inquiries

Communicate with same for the purpose of educating and building awareness of the facility's scope of services

Responsible for directing facility sales and business development efforts, including chairing the Internal Business Development Committee meetings

Manage and train the internal backup sales/admission team on inquiries, tours and closing skills and customer-oriented completion of the Admissions Agreement and Welcome packet

It requires the management and oversight of the marketing budget, sales and business development planning meetings and all marketing events

Promote facility services, including nursing and therapy services

Conduct facility tours when in the facility or by appointment

Develop and document the results from monthly community education/awareness programs

Participate in morning department head meeting by providing the team information regarding admission/readmission information and upcoming promotional activities, community education/awareness programs

Develop 30/60/90 days sales call calendar (in person) to include but not limited to hospitals, telephone call to a former referral source who stopped referring, physicians, home health, hospice, assisted livings, retirement communities, adult day care, independent living, housing authorities, etc.

Follow company sales cycle process

Cold call/ Make appointments to potential referral sources – close the call/follow up plan

Must be out of the facility 75% conducting sales calls, attending business development events and screening referrals for potential admission

Product, Service and Benefit Knowledge: must understand and be able to explain products, services and benefits offered by facility to referral sources, potential residents family members and other inquirers

Skills for Assessing Residents for Admission: be able to review a potential resident’s chart and explain to a licensed nurse some of the reasons the facility would or would not be able to admit the potential resident

Read and familiarize self with Nursing Home regulations

Read and understand the past facility surveys and 5-star rating system and be able to explain to the Administrator how you would explain the survey process and results along with the 5-star rating system to both a potential resident family and also to the referral source

To able to understand and explain financial eligibility to a referral source, potential referral or a family member

Develop and update a weekly a 30/60/90-day Sales and Business Development Plan: to be able to show Administrator, RDA, RVP and Corporate Sales team a written marketing plan that outlines at least the following areas:

A list of current referring hospitals and potential hospitals to target in sales planA listing of current competition and our comparison (strength/weaknesses) to them Plans for at least quarterly community special events for the next 3 quartersA plan for increasing or maintaining overall…