Growth Marketing Lead

Location:

In person, Southeastern Wisconsin Type:
Full Time

Reports To:

Executive Director

LifeCampUSA is a Christ-centered nonprofit ministry serving children ages 11-14 who have lost a parent in military, law enforcement, or first responder service. We exist to bring healing, hope, and community to some of the most deserving children and families in America. We are a small but mighty team doing big things and we are looking for someone who wants to be part of something that truly matters.

As a Christ-centered ministry, LifeCampUSA requires that all staff members share a personal Christian faith that is consistent with our mission, values, and organizational bylaws. This is not just a cultural preference -- it is a core requirement of serving on our team.

The Growth Marketing Lead is our first dedicated marketing hire. This is a leadership role rather than a hands-on execution role. The person in this seat owns our marketing strategy, helps select and manages the partners who execute it, and ensures that everything we produce represents the LCUSA mission with consistency and excellence.

This role exists to accomplish two things above all else. First, to reach the children and families we exist to serve. There are hundreds of eligible camper families across the country who have never heard of LifeCampUSA, and finding them is the priority. Second, to tell the LCUSA story with consistency and excellence, so that more people understand who we are, what we do, and why it matters.

Reporting directly to the Executive Director, the Growth Marketing Lead will pursue those goals across three core areas:

1) Social media strategy. You will own our overall social media direction and manage the agency responsible for execution. Success here is measured by your ability to set strategy, define what excellent looks like, and hold the agency accountable to results as well as stepping in when required.

2) Integrated Marketing Strategy. You will lead and oversee our Integrated Marketing Strategy in partnership with our agency partner(s). You will serve as the primary point of contact and drive that relationship forward.

3) Partnerships. You will build and own our partnerships with other organizations and ministries for marketing and awareness purposes, and our relationships with influencers who can extend the reach of our mission.

This role requires someone who operates well without a great deal of existing structure. You will build systems, manage external partners, track outcomes, and bring new ideas forward. You will also join a team that leads with faith and cares deeply about the families we serve.

Social Media and Content

• Own social media strategy and content direction
• Select, manage, and hold accountable the agency responsible for execution
• Define the standard of quality and ensure partners consistently meet it

Integrated Marketing Strategy

• Lead and oversee the IMS partnership(s).
• Serve as the primary point of contact driving the relationship and its results

Partnerships

• Develop partnerships with other organizations and ministries
• Cultivate relationships with influencers aligned to our mission

Camper Acquisition and Donor Growth

• Direct marketing strategy to reach eligible camper families nationwide
• Support donor growth and recurring giving efforts, including our Project 117 monthly giving program
• Ensure our story reaches the right audiences at the right time

Brand and Reporting

• Maintain brand consistency across every channel and touchpoint
• Track performance, understand the numbers, and clearly communicate what is and is not working
• Bring a continuous improvement mindset to all initiatives

• A personal faith in Jesus that serves as the primary driver of your work. This is the core requirement for the role
• Highly organized, with the ability to manage multiple partners and priorities simultaneously
• Innately curious, driven, and self-directed
• Fluency in the fundamentals of AI and active use of it in your work. You either understand AI agents or can learn them quickly. This is central to how we will operate efficiently and leverage impact as a small team
• Early career, ideally 1-3 years of experience. This role suits someone with a few years of real reps, particularly using AI tools to produce meaningful work. An exceptional new graduate who is genuinely AI-native will also be considered
• Strong written communication and storytelling ability
• A self-starter who takes full ownership of their work and their outcomes
• A personal connection to the military, law enforcement, or first responder community is a strong plus
• Nonprofit or ministry marketing experience is a plus but not required

• Salary range: $60,000 to $90,000, commensurate with experience
• 403b retirement plan and health benefits coming soon as the organization grows
• In person, Southeastern Wisconsin

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