Head of Search & AI Visibility​/Responsable Search & visibilité IA

Job Description

Redion is building a central Search & AI Visibility Hub to drive global performance across SEO, paid search governance and AI-driven discovery.

As Head of Search & AI Visibility, you will lead this capability globally while also overseeing the end-to-end performance and evolution of the Corporate (B2B) website.

1. Strategy & Leadership

• Define the global search and AI visibility strategy across all markets
• Own the search intent framework (B2B, B2C, support, brand)
• Define the roles of the corporate website vs local market websites

2. Governance & Alignment

• Design and implement a hub-and-spoke governance model
• Establish clear rules of engagement across markets
• Act as the final decision maker on cross-market conflicts and prioritisation
• Lead global alignment forums with local market teams

3. Performance & Reporting

• Define and own global KPIs across SEO, SEA and AI visibility
• Establish a single source of truth for reporting and insights
• Monitor:
• Cannibalisation risks
• Brand visibility
• Cross-market performance gaps

4. AI Visibility (GEO)

• Develop Redion AI visibility strategy
• Ensure strong brand presence across:
• Search engines
• Generative AI platforms and assistants
• Drive consistency in how the brand is represented externally

5. Corporate Website

• Own the overall performance and positioning of our corporate website (B2B)
• Ensure the Corporate site:
• Captures B2B demand
• Builds brand authority
• Supports lead generation
• Align the corporate site strategy with local market strategies

• 10+ years in SEO, digital growth or search strategy
• Proven experience in international and multi-market environments
• Strong stakeholder management skills and governance experience
• Ability to operate at both strategic and execution level
• Fluent or native English (mandatory)
• French is a strong plus

Join our team and contribute to our success. Apply now and be a part of our dynamic and innovative organization.

• 1/ HR
• 2/ N+1
• 3/ N+2
• 4/ Optional: technical test, culture fit

• Contract Type: Full-Time
• Location:
  
  Saint-Denis, France
• Education Level: Master's Degree
• Experience:
  
  > 10 years
• 50% remote

Redion is committed to inclusion and non-discrimination. We recruit based on skills and personality above all. Diversity within our teams is essential and drives innovation and performance.

Redion is a global Care platform bringing together Europ Assistance, Generali Employee Benefits (GEB), and new fast-growing health and embedded insurance activities.

Operating in more than 190 countries, with over 12,000 employees and €5.8 billion in annual business volume, Redion is the world's #1 in employee benefits and #2 in assistance and travel insurance.

We support millions of people worldwide through integrated protection, assistance, health, mobility, and insurance solutions designed to be seamless, accessible, and instantly available.

At Redion, technology and AI are central to our growth strategy. We are building a global platform designed to transform customer experience, accelerate service delivery, and create more personalized solutions — while keeping human expertise at the core of everything we do. Redion is built on five core values: caring, collaboration, agility, reliability, and expertise, which guide every interaction with clients and partners.

Joining Redion means helping shape a global brand at a defining moment of its journey, within an international, agile, and fast-moving environment where individual impact is visible and valued.

Our teams share one common ambition: becoming the world's premier Care partner.

Always ready. Always on.