Marketing Manager

Description

Brand and content direction. Own G10's brand voice and website content standards across every marketing channel. Direct the parent company's SEO and content team on a weekly basis against a locked list of ICP keywords and topics (hazardous materials fulfillment, lithium battery shipping compliance, combined direct to consumer and business to business execution), and reject any published piece generic enough to have been written for any 3PL rather than for G10 specifically.

Thought leadership and PR. Using the parent company content writer; review, edit and publish bylined point of view content at least once a month for publication under an executive byline (CRO or CEO), reinforcing G10 as the definer of an integrated Amazon, D2C, B2B, and regulated fulfillment category rather than one more line item compared against other 3PL providers. Feed the parent company's PR resource the proprietary proof points needed to pitch at least one trade press story per quarter.

Social and organic channels. Own the organic social calendar and platform specific execution across Linked In, Tik Tok, Facebook, Instagram, Reddit, and You Tube, posting two to three times a week with a mix of point of view content and proof points, and tracking engagement from named target accounts rather than vanity metrics.

Webinars and customer proof. Personally present, or line up a subject matter expert to present, at least one webinar a quarter with a follow-up offer built into registration. Work with Customer Success to select and refresh three to five active reference customers across segments twice a year, and turn those relationships into case studies.

Mid funnel content support. Write the actual content for gated lead magnets (a cost to serve calculator, a compliance checklist, an ICP self assessment) that Demand Generation builds and owns operationally, and approve segment specific email nurture messaging before Demand Generation sends it.

Cross functional cadence. Participate in the weekly Revenue Engine Meeting run by Rev Ops, and in the monthly business review chaired by the CRO, reporting on content published, campaign performance, and funnel activity by channel.

LLM and AI visibility (GEO) leadership. Own G10's strategy for how the company shows up inside AI answer engines such as ChatGPT, Perplexity, Gemini, and Copilot, from content and site structure through citation building and monitoring. This is a single owner role: no other function shares accountability for whether G10 gets cited accurately and competitively in AI generated answers.

What this role does not own: paid media and ABM execution, or lead scoring, which sit with Demand Generation. This role also does not own pricing, proposals, or the sales process, which sit with the VP of Pricing and the Director of Sales.

• Eight or more years of B2B marketing experience, ideally in logistics, supply chain, industrial, or another complex, operationally heavy service category, where the buyer is evaluating a partner rather than a simple purchase.
• Direct, hands on experience with SEO and content strategy, including working with or managing an SEO team or agency.
• Proven ability to write or closely edit executive level thought leadership content that carries founder or leadership conviction, not generic marketing copy.
• Experience running organic social programs across multiple platforms (Linked In plus at least one of Tik Tok, Instagram, or Reddit), with the judgment to know which platform earns which kind of content.
• Comfort directing an external or parent company marketing team day to day, including giving specific, critical feedback on published work.
• Strong written communication skills; this role's primary output is words that a manufacturer's operations leader will actually read and trust.
• Demonstrated ownership of an LLM or generative engine optimization (GEO) strategy, or directly transferable experience getting a brand cited accurately and competitively inside AI answer engines like ChatGPT, Perplexity, and Gemini.

• Experience marketing to a defined ICP in the $2 million to $5 million annual revenue range, or to owner operated and founder led manufacturers.
• Familiarity with account based marketing concepts, even though ABM execution sits with Demand Generation in this org.
• Prior experience operating without a large team or established playbook.

By day 30, the…