Multimedia Production Coordinator

Location: Arundel

Summary:

The holder of this position is a creative storyteller responsible for the conceptualization, planning, production, and execution of Goldey-Beacom College’s photo, video, audio, and multimedia content for internal and external use. Reporting to the Director of Marketing, this position will help communicate the College’s story through the images and voices of faculty, staff, students, alumni, and others in content that needs to adhere to best practices across several platforms, including print, digital, social media, advertising, web, video, and audio channels.

As part of the College’s Institutional Advancement team, the Coordinator will work with fellow team members, internal clients, and vendors in the planning, development, and execution of work, while contributing creative ideas that support College marketing, enrollment, advertising, and storytelling goals.

Department:
Institutional Advancement Education/

Experience:

Baccalaureate degree in a discipline related to the work of the department is preferred.

Demonstrated experience in video, photo, and multimedia production is required, preferably in a higher education setting.

Experience with audio production, podcast editing, and digital advertising assets is preferred.

Skills:

Excellent communication skills are required.

Knowledge of social media platforms and awareness of the differences between each is essential.

A proven record of success and experience in video and photo production is required, with demonstrated success in meeting goals.

The ability to project a strong positive image of the College through personal interaction with members of the college’s stakeholders is required.

Demonstrated administrative and organizational skills such as planning, setting deadlines, and evaluating progress is required.

Ability to work collaboratively with others is required.

The ability to develop knowledge of, respect for, and skills to engage with those of other cultures and backgrounds is required.

Computer literacy, particularly related to editing software and Microsoft office products, is desired.

Technical knowledge of camera, lighting and audio equipment is required.

Effort:
Occasionally required to lift and move boxes of materials and equipment weighing 25-50 pounds.

Other:
The job requires a Tuesday-Saturday schedule, with routine hours of 10 a.m.

-6 p.m. The position may require coverage of one to two evening student events per week as needed, with flexed hours as approved by the supervisor. The job may require travel and attendance at evening and/or weekend activities, meetings, events, seminars, and workshops.

Essential Functions:

Cover College events and plan photoshoots as needed to support enrollment marketing, advertising, website, social media, and other institutional needs.

Shoot and edit still photographs, including touch-ups, color correction, and re-sizing.

Contribute to enrollment marketing and advertising content strategy by researching industry trends and content best practices.

Plan and coordinate pre-production activities, including location scouting, scheduling, talent coordination, permissions/releases, and coordination with planned College events and activities.

Plan and shoot a wide range of video styles, from short-form reels for social ads to one- to two-minute program promotions for use in website and educational content.

Perform video post-production tasks, which include reviewing footage, adjusting audio, making color corrections, adding music, graphics, photographs, animation, and editing.

Develop assets for streaming and digital advertising platforms, including Spotify, You Tube, You Tube Live, and other emerging channels.

Edit and produce podcast episodes and other audio content.

Maintain College video, photography, lighting, and audio equipment.

Maintain GBC digital asset libraries and systems to enable College-wide collaboration and access to approved marketing resources.

Contribute creative multimedia ideas for social media and other marketing channels, particularly short-form video, while supporting the Director of Marketing overall strategy and priorities.

Reports To:

Director of Marketing Position Category:
Full-time Staff…