Director B2B Lifecycle Marketing

We are seeking an experienced and strategic leader to fill the role of Director, Lifecycle Marketing for Generac’s Commercial and Industrial business.

• Market Research and Analysis:
  Work with Marketing Advanced Analytics team to stay up-to-date on vertical and buying group needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives.
• Customer
  
  Experience:
  
  Design and implement customer experience strategies and segmentation that drives acquisition, retention, and post sales service, including the development of customer journey maps, personas, and touchpoint optimization.
• Performance Metrics and Reporting:
  Responsible for campaign performance across marketing channels. Develop plans that drive key performance indicator (KPI) improvement such as qualified leads, lead conversions, pipeline, and customer lifetime value.
• Change Management:
  Lead the transformation from reactive acquisition to proactive lead generation in partnership with both Digital Marketing and Sales teams.

• Bachelor's Degree:
  Marketing, Business Administration, or related field.
• Minimum 8-10 years of experience in B2B Lifecycle marketing, CRM, or related field, with a proven track record of developing and executing successful customer-centric omni-channel vertical campaigns working across different buying personas.
• Experience managing direct reports.
• Proven ability to lead cross-functional teams and collaborate with senior leadership, including demonstrated partnership across Marketing and Sales.
• Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights.
• Excellent written and verbal communication skills, with the ability to present complex ideas and influence senior leadership and stakeholders.
• Experience with data analysis tools and ability to apply data-driven insights to improve campaign performance.

• Advanced Degree: MBA or Master's degree in Marketing, Business Administration, or related field.
• Industry
  
  Experience:
  
  Power generation, energy, or related industry experience preferred.
• Platform
  
  Experience:
  
  Experience with 6sense and Salesforce technology platforms.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.