Senior E- Commerce Marketing Analyst

We are seeking a Senior Marketing Analyst with a strong financial background to drive data-driven growth strategies across our e-commerce platforms. In this role, you will bridge the gap between marketing execution and financial performance, ensuring that every dollar spent maximizes profitability, enterprise value, and long-term customer value. You will manage marketing KPIs, build predictive models, and optimize inventory productivity.

• Financial & Performance Modeling: Develop and maintain advanced models to calculate 2-year Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) ratios, and pay-back periods to guide enterprise valuation.
• Inventory & Margin Optimization: Partner with merchandise and buying groups to align marketing campaigns with inventory productivity, utilizing metrics like Gross Margin Return on Investment (GMROI).
• Budgeting & Forecasting: Own the marketing attribution model, forecast revenue, and allocate cross-channel budgets based on incremental ROI and marginal profitability.
• E-Commerce Analytics: Analyze customer journeys, funnel conversion rates, and retention metrics across digital channels (paid search, paid social, email, and catalog marketing).
• Executive Reporting: Translate complex data into actionable financial insights, building automated dashboards for executive leadership to monitor business health.

• Experience: 5+ years of experience in marketing analytics, business intelligence, or corporate finance, specifically within the e-commerce or retail sector.
• Financial Acumen: Deep understanding of retail finance metrics (GMROI, LTV, enterprise value calculation, and contribution margin).
• Technical
  
  Skills:
  
  Proficiency in SQL and data visualization tools (e.g., Tableau, PowerBI, Looker). Strong advanced Excel skills are mandatory.
• Data & Attribution: Experience with Google Analytics 4, multi-touch attribution models, and data warehousing.
• Education: Bachelor’s degree in Finance, Economics, Statistics, Marketing, or a related quantitative field; an MBA is a plus.

This is an on-site role in Delaware, OH with no relocation available.

To be considered for this opportunity, candidates must be authorized to work in the United States without sponsorship. JEGS does not provide employment visa sponsorship for this position now or in the future.