Director Area Independent Living Sales - FL

Community: Texas Support Center

Address: 3501 Olympus Boulevard Dallas, Texas 75019

Pay Range $-$+ Annual

Lead Sales. Drive Occupancy. Shape Growth Across Communities.

At Lifespace Communities, sales leadership is more than hitting targets; it’s about creating meaningful connections, building high‑performing teams, and helping residents confidently choose their next chapter. We’re looking for a strategic, results‑driven Director Area Independent Living Sales to lead sales performance, occupancy growth, and Independent Living expansion across multiple communities.

• Develop and execute regional sales strategies to achieve or exceed occupancy and revenue targets for Independent Living communities.
• Partner with, mentor, and support Community Sales Directors to strengthen pipeline health, improve performance, and elevate sales execution.
• Analyze market trends, competitive positioning, pricing, and occupancy performance to identify growth opportunities.
• Drive lead generation, referral development, tours, and sales conversion strategies across multiple communities.
• Collaborate with Executive Directors, Sales Leaders, Marketing, Operations, and Finance to align sales efforts with business goals.
• Evaluate and optimize pricing strategies to maximize market competitiveness and revenue outcomes.
• Lead regular sales reviews, performance discussions, and strategic planning sessions.
• Utilize CRM tools and reporting to monitor KPIs, identify trends, and implement action plans.

• 8‑10+ years of senior sales leadership experience, ideally across multi‑site or regional operations.
• Direct experience in CCRC/Life Plan communities with strong knowledge and experience selling Life Plan models, Type A and Type B contract sales.
• Proven success driving occupancy, revenue, and sales performance across multiple communities or regional markets.
• Deep understanding of IL sales strategy, consultative selling, and long‑cycle decision‑making within senior living.
• Strong expertise in market analysis, pricing strategy, competitive positioning, forecasting, and sales pipeline management.
• Experience coaching, mentoring, and developing high‑performing Community Sales Directors or similar sales leadership teams.
• Proficiency with CRM systems (Salesforce or similar) and Microsoft Office tools.
• Bachelor’s degree in business, marketing, or related field preferred.

Equal Opportunity Employer.