Product Trainer

Position Overview

The Product Trainer – Mercedes-Benz (BC Region) is responsible for elevating product knowledge, competitive positioning, and sales effectiveness across Dilawri’s Mercedes-Benz locations in British Columbia. Reporting to the Regional Leadership Team, this role plays a strategic part in driving improved sales performance, higher conversion rates, and increased gross through consistent and impactful training.

This position is field-based and requires regular travel between dealership locations, delivering both structured training sessions and in-store coaching. The Product Trainer partners closely with dealership leadership and sales teams to ensure consistent, confident, and competitive messaging across all customer interactions.

Expected pay for this position is $80,000.00- $ annually.

• Deliver structured product and competitive training on a weekly cadence across all assigned stores
• Develop and maintain a comprehensive competitive comparison program (BMW, Audi, Lexus, and other luxury brands)
• Train sales teams on how to effectively position Mercedes-Benz vehicles in real customer conversations
• Lead new model launch training, incorporating competitive insights, key differentiators, and clear talking points
• Support Product Specialist model rollout through in-store coaching, deal observation, and real-time feedback
• Identify gaps in product knowledge and sales execution, and proactively address them through targeted coaching
• Create and maintain "Why Buy the Car" materials with strong, clear competitive positioning
• Reinforce consistent, confident messaging to improve customer experience and sales effectiveness
• Partner with dealership leadership to align training efforts with business objectives and performance goals
• Monitor training effectiveness and adapt programs to maximize engagement and impact

• Proven experience in the automotive industry, preferably within a luxury brand environment
• Strong background in product training, sales coaching, or dealership sales leadership
• Demonstrated expertise in competitive vehicle knowledge and market positioning
• Exceptional presentation and facilitation skills, with the ability to engage and challenge experienced sales professionals
• Strong ability to simplify complex product and competitive information into clear, impactful messaging
• Field-driven mindset with a hands-on approach to coaching and development
• High level of accountability, organization, and time management
• Excellent interpersonal and communication skills
• Ability to build credibility and influence across multiple dealership teams
• Strong analytical mindset with the ability to identify performance gaps and implement solutions

• Valid driver’s license
• Legally entitled to work in Canada

• Discounted employee vehicle purchase program
• Job-specific coaching & training programs
• Employee wellness & assistance programs
• Employee social events

Build your career with a team that is driven by excellence, integrity and innovation.