Student Life Communications Specialist

Department Contact:Jana Williams, , janaw

Internal or External Search:External - Open to all applicants

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Summary:

Looking for creative and passionate professional to join our team. The Student Life Communications Specialist provides strategic leadership for Student Life’s digital communications, marketing, branding, and student engagement technologies. This position manages and optimizes Crimson Connection, Student Life websites, social media, publications, and multimedia content to promote programs, services, events, and campus traditions. Working collaboratively with student leaders and campus partners, the specialist develops innovative communication strategies, provides platform training and support, and uses engagement analytics to increase student involvement and advance student success.

Position Title: Student Life Communications Specialist

College/Division: Provost Office

Department: 520830-STUDENT LIFE

Location: Las Cruces

Offsite Location (if applicable):

Target Hourly/Salary Rate: $43,908.80 (Commensurate with qualifications.)

Appointment Full-time Equivalency: 1.0

FLSA Status
:

Exempt

Bargaining Unit Announcement: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).

Contingent Upon Funding:Not Applicable

Standard

Work Schedule:

Standard (M-F, 8-5)

If Not a Standard

Work Schedule:

Job Duties and Responsibilities: The Student Life Communications Specialist provides strategic leadership for Student Life's digital communications, marketing, branding, and student engagement technologies. The position is responsible for administering and optimizing Encoura Engage (Crimson Connection), the university's primary student engagement platform, ensuring it serves as an effective resource for recognized student organizations, Student Life departments, university partners, and the campus community.

The Student Life Communications Specialist develops and implements comprehensive communication and marketing strategies that increase student involvement, promote co-curricular learning opportunities, and enhance the visibility of Student Life programs, services, events, and campus traditions.
The Student Life Communications Specialist manages Student Life websites, digital communications, social media platforms, electronic communications, print publications, photography, videography, and multimedia content while ensuring compliance with university branding, accessibility, and data privacy standards. Working collaboratively with student leaders, university departments, and campus partners, the position provides consultation and training on the effective use of Encoura Engage, supports communications for major campus events and initiatives, and utilizes engagement analytics to assess effectiveness and guide continuous improvement.

Through innovative communication strategies and technology solutions, this position advances student engagement, supports student success, and contributes to the mission and strategic priorities of Student Life.

Required

Education and Experience:

Associate's Degree + 4 years of relevant experience or a Bachelor's degree + 2 years of relevant experience.

Equivalent

Qualifications:

Preferred Qualifications :
Master’s degree in Higher Education, Student Affairs, Communications, or a related discipline. Experience working with Ecoura Engage at an administrative level or similar product. Familiarity with web accessibility standards (WCAG 2.1) and ADA/FERPA compliance in a higher education context. Supervisory experience, particularly with student employees or interns. Knowledge of risk management principles and branding standards in a university setting.
Demonstrated experience with digital…