General Manager

Den Haag | Fulltime

Train More isn’t your average fitness club — it’s a movement. Loud beats, raw energy, high‑intensity vibes, and a community driven by ambition. In the heart of Den Haag, our clubs are entering their next chapter, featuring a strong wellness proposition and a true big‑city pulse.

To lead it, we’re looking for ahands‑on General Manager.

This role goes far beyond a traditional Club Manager position. As General Manager, you own the entire operation — team, performance, revenue, wellness, partnerships, and the full member journey. You are the visible leader of the club: present on the floor every day, setting the standard through action, energy, and example.

This isnota desk‑based or purely strategic role. You lead from the front, in the operation, on the gym floor, and with your team and members.

• Be visibly present on the gym floor during peak and off‑peak hours.
• Actively engage with members, trainers, hosts, and wellness staff every day.
• Lead shifts when needed and step in operationally to support the team.
• Spot opportunities and issues in real time and act immediately.
• Set the tone for service, safety, cleanliness, energy, and culture by example.

• Build, coach, and energise a strong team across fitness, PT, hosts, and wellness.
• Recognise talent and drive personal and professional development.
• Inspire collaboration, ownership, accountability, and a strong Train More mindset.
• Be present, approachable, and clear — your leadership is felt daily on the floor.

• Guarantee a premium, gritty, stylish, member‑obsessed experience.
• Make every touchpoint count: gym floor, wellness, PT, hygiene, music, vibe, and flow.
• Stay closely connected with members and create moments they remember.
• Protect and elevate the Train More atmosphere, every day.

• Own all revenue streams: subscriptions, PT, retention, lockers, vending, wellness upsell, and local partnerships.
• Understand performance data and translate insights into immediate action.
• Build creative, urban‑minded initiatives that drive engagement and loyalty.
• Hit — and exceed — monthly KPIs with confidence and consistency.

• Own the club’s P&L with a sharp commercial mindset.
• Manage budgets, cost control, forecasting, and planning.
• Ensure brand standards and operational excellence throughdaily floor presence, not distance.
• Report clearly and consistently while staying close to the operation itself.

• Create strong local partnerships that reflect the Den Haag community.
• Position Train More as a leading urban fitness and wellness destination.

• 3+ years of experience in a senior management role within fitness, hospitality, leisure, or high‑service environments.
• A natural floor leader who gains credibility through presence, action, and connection.
• Comfortable spending a large part of your time actively in the club, not behind a desk.
• Strong communication skills, operational sharpness, and commercial insight.
• Service‑driven, detail‑oriented, and energized by fast‑paced environments.
• A leadership style that inspires, motivates, and sets the pace.
• Flexible to work evenings, weekends, and holidays.
• Experience with B2B partnerships and commercial opportunities is a plus.

If you’re looking for a purely strategic or office‑based management role, this position won’t suit you.

• Competitive salary
• 8% holiday allowances
• 26 days of holiday (and you’re free on your birthday)
• Pension plan
• Unlimited access to all Urban Gym Group locations for you and a +1
• One paid charity workday per year
• Well‑being support via Open Up for you and your family
• A unique opportunity to lead one of Train More’s flagship clubs