Senior Growth Marketer

We are excited to have you onboard if you are someone who understands funnels and conversion and really wants to build the plumbing/Ops/analytics we need to build a marketing machine. The machine doesn’t mean big. But machine means predictable, repeatable, quantifiable growth.

As a Senior Growth Marketer, you’ll set and execute a growth strategy for driving qualified leads to sales through paid programs, ABM campaigns, webinars, tradeshow events, and other channels.

You will partner with Product and Content Marketing to ensure all content drives engagement. Additionally, you will be responsible for lead nurturing (nurturing database), and tracking the success of our full-funnel growth efforts.

Are you a tech-savvy, customer-focused individual? Then this role is tailor-made for you. You must be an expert in growth marketing and very competent in product marketing.

We're on the lookout for someone who's not just a doer but also a thinker. You should be quick to switch from big-picture strategy to hands-on work. We need you to spot what needs to be done, plan it out, and jump right in to make it happen. And while we love that go-getter attitude, you've also got to be savvy about setting goals and sorting out what's most important for our marketing efforts.

We expect you to be a cross-functional leader. To collaborate on growth strategy across the company, share funnel metrics regularly, be a liaison between sales and marketing, and partner with product marketing on GTM and product launches.

As we grow, you'll help build our marketing team and growth marketing function, reporting to the Head of Marketing.

You will join a team of 6 including a Junior Growth Marketer, Designer, Content Marketer, and Product Marketer, reporting directly to Head of Marketing. You will work with our growth agency to scale the efforts.

For the next 6-12 months, you will often be in a mentoring (not managing) role for more junior persons in the company. However, you are expected to grow with the company. Your career development is important to us.

Circularise was founded by Mesbah and Jordi, who embarked on a mission to propel the world towards a circular economy. Their journey began in 2016, following visits to several recycling facilities in the Netherlands. During these visits, they discovered that countless products intended for recycling actually ended up incinerated or, even worse, tossed into landfills.

The reason behind this was a lack of knowledge about the products' composition. Questions related to the materials used, their origin, and their potential hazards remained unanswered. This revelation sparked the inception of Circularise — a company built on the pillars of transparency, sustainability, and innovation. The founders recognised that increasing supply chain transparency and enhancing data exchange using digital product passports would enable sustainable practices on a global scale.

Developing a digital product passport platform for a circular economy necessitates a diverse and inclusive team. Over the years, Circularise has grown from merely two founders to a strong team of more than forty individuals representing over twenty nationalities. These team members bring their unique perspectives and experiences to the table, united by a common purpose. As Circularise continues to expand, we remain on the lookout for talented, inquisitive minds eager to join in our quest to revolutionise sustainability and bring circular economy to the most complex supply chains.

Demand gen

• Channel strategy and ownership: Set channel strategy and plan campaigns to meet qualified lead and revenue goals.
• ABM: Source lists from partner organizations and create campaigns to reach our core audiences. Build long-term ABM strategy with sales to expand from our core audiences (chemicals and plastics, automotive, batteries) and grow new audiences.
• Paid: Build out our paid strategy and work with contractors or agencies if needed to help execute SEM and social ads.
• Outbound: Set up an outbound Linked In & Email strategy and execute with the sales team.
• Tradeshow events: Select tradeshow events and…