Goldman Sachs Asset Management - Third-Party Wealth; TPW Marketing - Analyst

ROLE SUMMARY

This Analyst will drive and implement integrated, client-focused marketing initiatives targeted at the Third-Party Wealth (TPW) client channel across The Netherlands and Belgium. The Analyst will work closely with the global, regional and local Marketing and Sales teams, driving the local go-to-market strategy, leveraging messaging strategy, content creation, digital marketing, events and sponsor ships, and social media to create end-to-end campaigns and programs in service of the commercial objectives of the business in the region.

The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms. The Analyst will partner with client-facing business teams to understand commercial objectives and develop marketing plans to fuel our business growth objectives with this critical segment. The role will also focus on building strategic partnerships and delivering relevant marketing initiatives that align with client needs, preferences and engagement strategies.

The Analyst is expected to collaborate closely with internal stakeholders and strategic external partners to co-create marketing initiatives that drive commercial growth by addressing specific client challenges, enhancing partner value propositions and deepening relationships across key distribution networks in the region.

• Marketing implementation: Support the development and execution of strategic marketing plans to drive brand awareness and support the growth of the TPW client segment in Belgium and the Netherlands.
• Marketing calendar: Develop and maintain a coordinated marketing calendar that harmonizes and brings together globally planned initiatives (incl. content) and local amplification and events.
• Events and Sponsored Conferences: Plan, organise and coordinate regional events, sponsor ships and roadshows in partnership with internal teams and external stakeholders, ensuring alignment with client priorities and supporting TPW brand and relationship-building efforts.
• Campaigns and execution: Augment regionally planned campaigns and product launches with locally tailored initiatives, leveraging a range of channels including email, events, and potentially paid media to maximize effectiveness.
• Content creation and translations
  :
  Partner with Content & Product Marketing to deliver a content calendar which supports the TPW marketing plan in the Netherlands and Belgium, including content creation, translation and distribution to our clients in the region.
• Collateral: Create and develop client materials in partnership with AM’s design team and product marketing to support local partnerships and client demand.
• Measurement and Reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact.
• Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications.
• Team connectivity: Take an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
• Partnership and collaboration: Develop and maintain strong relationships within AM Marketing and other AM Marketing colleagues.

• 2+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• Fluency in Dutch and English is essential, French preferred
• Knowledge of the asset management industry: clients, products, regulations, competitors
• Curiosity to understand the distribution channels and client touchpoints within banks or other financial distribution platforms
• An understanding of all marketing mediums including digital, social and collateral
• Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story
• Demonstrable track record of working effectively across matrixed, complex organizations with strong communication and presentation skills as well as the ability to engage with partners at all levels
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Bachelor’s Degree (BA/BS)

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