Cluster Senior Sales Manager

Location: The Hague

Job Overview
Join Crowne Plaza Amsterdam South (207 rooms) and voco The Hague (204 rooms) and lead the sales success of two standout hotels in the Netherlands. This is a strategic role where you’ll manage the proactive sales team, drive sales performance, grow key accounts, and inspire a high‑performing team across Rooms, F&B, and Meetings & Events. If you’re a results‑driven leader with strong market connections and a passion for hospitality, we’d love to connect with you.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment.

Leadership & Team Management

Lead, coach, and develop the sales proactive team to achieve individual and collective targets.

Set clear objectives, monitor performance, and provide continuous feedback and support.

Inspire a high-performance culture by leading by example.

Ensure strong collaboration between sales, marketing, revenue, and operations teams.

Sales Strategy & Execution

Co‑create and implement the commercial and sales strategy with the Cluster Commercial Director and General Manager.

Drive new business leads across rooms, Food and Beverage venues, and Meetings & Events.

Identify opportunities across both hotels and all managed segments to optimize occupancy, average rates, and revenue.

Develop and execute targeted sales plans, promotions, and special programs.

Actively participate and complete the preparation of the annual Sales and Market Plan, quarterly updates, and the complexed hotels' annual budgets. Execute initiatives as outlined; swiftly implement strategies/tactics to offset changes in markets, economy or driven by the competitive set. Organize and/or attend scheduled group and related meetings.

Work closely with commercial functions to drive revenue performance and deliver exceptional guests’ experience.

Business Development & Networking

Build and maintain strong relationships with key clients, partners, and stakeholders.

Organise comprehensive information describing the range of products and services offered by the hotel and deliver this information through relevant sales resources and sales channels to existing and potential guests.

Proactively expand the client base through networking events and social engagement.

Represent Crowne Plaza Amsterdam South and voco The Hague at industry events on national and international community.

Prepare and present, on a monthly basis, the contribution, focus and activity of the proactive sales team to the hotel owners and senior management team.

Brand & Market Positioning

Strengthen the awareness and reputation of Crowne Plaza Amsterdam South voco The Hague.

Position both hotels as a key destination within the local social and business scene.

Ensure alignment with IHG Brands values and deliver memorable guest experiences.

Operational Excellence

Monitor sales performance and adjust strategies based on market trends and results.

Ensure seamless communication and coordination with internal teams.

Take ownership of ad‑hoc responsibilities and lead the team through dynamic situations.

What We’re Looking For

Proven experience in a senior sales role within hospitality, preferably in a lifestyle hotel brand.

Demonstrated experience in managing and developing high‑performing sales teams.

Strong commercial and strategic mindset with a results‑driven approach.

Excellent project management, multitasking, and time‑management skills.

A natural networker with strong connections in the local market.

Solid understanding of local business trends and economic factors.

Outstanding communication, negotiation, and presentation skills.

Fluent Dutch and English (additional languages are a plus).

Benefits

Employee discount for all 6000+ IHG hotels worldwide.

Friends & family rates to share with your loved ones.

Travel allowance based on commuting distance.

A paid day off for volunteering.

Homemade lunch or dinner during working hours.

Opportunities for personal development, training, and coaching.

A Cultuur Werkt/Alleo account for discounts on theatre, cinema, and more.

A discount on Class Pass.

Discount on collective health insurance.

For your birthday: choose between a paid day off or a voucher.

An In‑House Experience including breakfast, dinner, and drinks.

A fun, international team that values teamwork, laughter, and growth.

Regular staff events, parties, and departmental outings.

Access to IHG’s my Wellbeing program, supporting your lifestyle, health, and career development.

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