Sales Director NL South-Holland | Dutch speaker | fte team

Position: Sales Director NL | 250K OTE | South-Holland | Dutch speaker | 40 fte team
Location: The Hague

Overview
Team:

6 Business Development Managers (1 Manager)

20 Account Managers (3 Managers)

Revenue scope: €80M ARR, with the objective of growing to €120M within 3 years

Working Model:  3–4 days per week in the office

The Opportunity
Our client is looking for a Sales Director Netherlands to further professionalize its largest and most mature market. This is not a hypergrowth role; the focus is on commercial execution, improving performance, and building a scalable sales organization. The biggest growth driver over the coming years will be expansion within the existing customer base.

Why This Role

Reports directly to the CRO

Clear growth path toward VP

Leads the largest commercial region within company

Responsible for approximately €80M ARR

Opportunity to further transform a high-performing commercial organization

Key Responsibilities

Lead the Business Development and Account Management teams

Increase commercial productivity

Optimize forecasting, pipeline management, and sales execution

Build and strengthen the expansion motion

Improve performance, accountability, and commercial discipline

Collaborate closely with Marketing, Customer Success, Rev Ops, and Enablement

Must-Haves

Experience as a Second Line Sales Leader

A hands-on leader who can personally drive organizational transformation

Strong execution capabilities

Experience with in B2B SaaS

Experience selling into the SMB/Mid-Market segment

Strong experience in both New Business and Expansion (mandatory)

Experience with forecasting, pipeline management, and commercial processes

A coaching leadership style combined with high performance standards

Fluent in both Dutch and English

Ideal Candidate Profile
An energetic, approachable, yet results-driven leader who doesn't just manage but actively helps transform the organization. Someone who brings structure, is willing to make difficult decisions, and can build a high-performance culture, with a strong emphasis on expansion alongside new business.

Finding the right combination of hands-on leadership and second line management experience

Many candidates are strong in New Logo sales but lack expansion experience

Many first line managers are not yet ready to make the step up to second line leadership

Enterprise-focused profiles are less suitable; the focus is on SMB/Mid-Market

Cultural fit is critical: approachable, pragmatic, and high-performance

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