Key Account Manager NL

Location: The Hague

Do you want to contribute to the growth story of Naif within Dutch retail?

About Naïf
Naïf’s mission is to change the world of personal care, and to protect and care for the environment that our children (and their children) will live in. The company makes personal care products that are mild for sensitive skin and less harmful for the planet. Naïf was the first brand to introduce plastic‑free wet wipes in the Netherlands and actively campaigns against the use of microplastics in personal care products.

Naïf offers products for babies, from diaper cream to plastic‑free wipes, shampoo and sunscreen. The products are made with natural ingredients, and without mineral oils, microplastics or SLES.

"Every human is naturally born naive: pure, honest and innocent. We want to keep it that way."

Your role
As Key Account Manager Ahold and Food at Naïf, you have a big impact on the world of baby care. You ensure the products are widely available, easy to find for consumers, and supported by in‑store activations that help tell the brand story. Most importantly, you are a true counterpart for customers.

Naïf is looking for a pragmatic, hands‑on, energetic and commercially driven professional to join the Benelux Retail team. This role is suited to someone with a proven track record in the Dutch FMCG retail landscape and experience with head office contact. The ideal candidate builds strategic relationships, rolls up their sleeves, jumps on new opportunities and puts strong effort into growing the business.

What you will do
As Key Account Manager, you will take full P&L ownership of a substantial and prestigious part of the Dutch retail portfolio, with a primary focus on  Ahold (Albert Heijn, Etos)  and key supermarket accounts. Reporting to the Lead KAM, you will be a driving force in the Benelux Retail team, executing an ambitious growth strategy and shaping monthly business reviews.

Because Naïf is an agile, fast‑growing brand, your impact goes beyond sales. You will actively collaborate with marketing and product development to shape the pipeline.

Your core responsibilities:

Drive and deepen strategic partnerships, co‑creating long‑term roadmaps with key retail partners.

Optimize assortment architecture, secure new listings, and expand Naïf’s footprint across new retail environments.

Ensure the brand looks flawless and impactful across both physical stores and the digital shelf.

Analyze weekly and monthly sales data, including sell‑in, sell‑out and market share developments, to track performance and proactively adjust plans.

Partner closely with internal stakeholders across the Dutch country team, Marketing, Finance and Operations to ensure seamless execution, from supply chain health to joint business plans.

What will you bring?

You live the core values: honest, curious, open‑minded and straightforward. You are creative, dream big, prioritize people, take responsibility when things go wrong, and share what you learn with others.

You are passionate about the mission and want to help turn the personal care industry upside down.

You have 3-5 years of experience in key account management or account management; experience working with Ahold is a plus.

You are results‑oriented and able to handle multiple projects at the same time, even under pressure and deadlines.

You are an excellent communicator, effective at getting people on board with your ideas, vision and commercial view.

You are an analytical thinker with the ability to develop and execute innovative commercial strategies supported by data.

You are fluent in Dutch and English.

Working at Naïf
At Naïf, you can use your commercial skills and experience to make a positive impact in personal care.

And the job comes with:

A unique opportunity to use your commercial skills and experience for good and make a positive impact.

Working in a scale‑up culture full of energy, impact, freedom and a motivated team.

25 vacation days per year on a full‑time basis.

A discount on a gym membership at Urban Sports Club.

An annual impact and volunteer day and inspiration sessions from sustainability pioneers.

A very interesting internal training program.

Lots of Naïf products.

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