Head of Marketing and Brand

About the job Head of Marketing and Brand

We are seeking a strategic and visionary Head of Marketing and Brand to join our client,a well-established retailer and manufacturer that offers an extensive range of clothing for men and women.

This position is open for both Expats (with working experience in Indonesia) and Indonesian talents.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of experience in social media, digital marketing, and PR, preferably in fashion, retail, or lifestyle industries.
• Strong understanding of social media trends, influencer marketing, and digital advertising.
• Proficiency in digital marketing tools such as Meta Business Suite, Google Ads, and email marketing platforms.
• Experience with SEO, website management, and content marketing strategies.
• Excellent communication, storytelling, and writing skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative and strong organisational and time-management abilities.
• Strong analytical skills with a data-driven mindset.
• Experience working with PR agencies, media outlets, and influencer networks is a plus.

Social Media Management

• Develop and execute social media strategies to enhance brand awareness and engagement.
• Manage content planning, creation, and scheduling across platforms (Instagram, Facebook, Tik Tok, Linked In, etc.).
• Monitor trends, audience insights, and competitor activity to optimize content and engagement.
• Oversee community management, responding to comments and messages to maintain strong customer relationships.

Digital Marketing

• Plan and execute digital marketing campaigns, including paid social, Google Ads, SEO, and email marketing.
• Analyze website and social media performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Optimize website content for SEO to improve organic reach and conversions.
• Collaborate with e-commerce and sales teams to drive traffic and revenue growth.

Public Relations & Brand Communication

• Develop and maintain relationships with media, influencers, and industry partners.
• Create press releases, media kits, and brand stories to enhance the company's public image.
• Manage influencer collaborations and brand partnerships to increase reach.
• Handle crisis communication and reputation management when necessary.

Campaign Development & Execution

• Plan and execute 360-degree marketing campaigns aligned with product launches and seasonal promotions.
• Work with designers, photographers, and content creators to produce high-quality marketing materials.
• Track campaign performance and provide data-driven recommendations for future initiatives.

Event Management & Brand Activations

• Organize and oversee marketing events, pop-ups, and sponsor ships to boost brand presence.
• Ensure seamless execution of marketing initiatives at fashion shows, exhibitions, and retail events.