Performance Marketing Specialist; E-commerce & Paid SosMed

Nilaya is a fast‑growing health and wellness brand known for premium herbal supplements. We prioritize quality, transparency, and innovation – and we are looking for a talented growth‑driven marketer to help scale our digital presence.

We are seeking a Growth & Performance Marketing Specialist to lead our Meta Ads, increase conversions across Tik Tok Shop and Shopee, and optimize our creative assets together with our designer and marketing team.

You will also be responsible for improving the performance of our Woo Commerce website which currently drives minimal sales. You will also be in charge of increasing the conversion rate on our online marketplace channels (Shopee, Tik Tok, Tokopedia…)

This role is perfect for someone analytical, technical & creative, and passionate about driving measurable results.

• Plan, test, manage, and optimize Meta Ads campaigns to maximize ROAS.
• Analyze performance data and adjust strategy continuously.
• Create testing frameworks (audiences, creatives, hooks, landing pages).

• Improve listing titles, descriptions, storytelling, and visuals on Shopee and Tik Tok Shop.
• Identify and fix bottlenecks in the customer journey.
• Create a framework for content creation that converts very well & conduct A/B testing on creatives, pricing, and product presentation.

• Work closely with the designer and marketing team to produce high‑performing visuals and high‑converting scripts.
• Provide clear briefs based on CRO insights and customer behavior.
• Ensure brand consistency across platforms.

• Analyze current website issues and propose solutions to increase conversions.
• Improve product pages, UX, load speed, and overall marketing funnel. (Technical)

• Proven experience running Meta Ads with successful results.
• Strong understanding of CRO for e‑commerce (Tik Tok, Shopee, or similar).
• Ability to analyze data and turn insights into actions.
• Strong technical understanding of Woo Commerce/Word Press.
• Proactivity and a strong ownership mentality.
• Strong preference for candidates already living in Bali.

• Experience in health & wellness, supplements, or beauty.