Data Analyst Marketing

Job Description

Tyr Ads is a leading tech‑driven loyalty and rewards platform that partners with businesses to create meaningful and rewarding experiences for their customers. With millions of users across our platforms, we specialize in innovative AdTech solutions powered by big data, machine learning, and deep learning technologies.

Our systems process over 10,000 events per second, delivering real‑time insights  build seamless user experiences across web, Android, and iOS, while leveraging ML/AI to power personalization and advertising effectiveness.

We are a team of 90+ employees worldwide and growing, guided by values of transparency, ownership, learning from mistakes, and respect for diverse cultures. Our product development follows Agile methodologies with weekly releases and collaboration tools such as Git Hub, Jira, and Slack.

Tyr Ads is looking for a skilled and data‑driven Data Analyst to join our dynamic marketing team. The ideal candidate will have expertise in analyzing marketing data, cohort analysis, and leveraging Tableau to derive actionable insights. You will play a crucial role in optimizing our marketing efforts, improving user acquisition strategies, and driving growth through data‑backed decisions.

• Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
• 2+ years of experience in marketing analytics, preferably in the mobile advertising or gaming industry.

• Proficiency in Tableau for data visualization and storytelling.
• Strong experience in marketing analysis and cohort analysis.
• Excellent Excel skills; experience with SQL for querying large datasets.
• Understanding of marketing platforms such as Google Ads, Facebook Ads, or programmatic advertising tools.
• Strong analytical mindset with attention to detail and a problem‑solving approach.
• Solid communication skills to translate complex data into clear and actionable insights for non‑technical stakeholders.

• Experience with Python or R for advanced data analysis.
• Background in user acquisition, growth marketing, or performance marketing.
• Familiarity with CRM tools and customer lifecycle analytics.

• Be part of a dynamic and fast‑growing company.
• Competitive salary and benefits package.
• Opportunity to work on cutting‑edge mobile gaming technology.
• Make a real impact on the company's success.

• Perform marketing analysis to evaluate campaign performance, user acquisition, and retention efforts.
• Conduct cohort analyses to understand customer behavior, churn, and lifetime value across marketing initiatives.
• Utilize Tableau to create dashboards and visualizations that provide insights into key marketing metrics.
• Monitor and analyze metrics such as ROI, CPA, CAC, LTV, and conversion rates, providing actionable recommendations to stakeholders.
• Work closely with the marketing team to design and implement A/B tests for continuous optimization.
• Collect, clean, and manage data from multiple sources to ensure accuracy and reliability.
• Provide detailed reporting and insights for marketing strategies, including digital advertising and CRM campaigns.
• Collaborate with cross‑functional teams to align business objectives with data insights.