Senior Commercial Manager

Work Location: Denpasar, Bali
Employment Type: Full-time WFO
Position Level: Senior Manager
Industry: Luxury Travel, Hospitality, Digital & Creative Agency

Juara Holding Group is a Bali-based luxury travel and hospitality group managing several premium brands across Indonesia. Our business includes bespoke Indonesia journeys, Komodo luxury cruises, Bali premium trips, luxury villa experiences, and other high-value travel services for international and premium guests.

We are a fast-moving, AI-first, and design-led company. As the group continues to grow, we are looking for a Senior Commercial Manager (Cross-Brand) to build and strengthen our commercial system across multiple brands.

This role will report directly to the CEO and will be responsible for building JHG's cross-brand commercial engine.

This role will lead commercial coordination across multiple brands, improve cross-sell and up-sell performance, strengthen CRM and commercial reporting, convert single-brand leads into bundled bookings, and support the development of new premium travel circuits across Indonesia.

This is a strategic and hands-on role for someone who can combine commercial leadership, system-building, data discipline, travel industry knowledge, and strong emotional maturity.

• Lead, review, and coach cross-brand commercial and customer relations functions.
• Build and manage cross-sell and up-sell systems across multiple JHG brands.
• Improve conversion from paid-ad and digital leads into higher-value bookings.
• Develop commercial dashboards, KPI tracking, CRM discipline, and regular reporting.
• Create structured lead handling, follow-up, and cross-brand referral processes.
• Work closely with Business Development, Sales, Digital Marketing, Creative, Finance, and HR.
• Support the design and launch of new premium travel circuits across Indonesia.
• Build and manage B2B, DMC, travel-agent, and partner networks.
• Ensure partner selection, pricing, and commercial arrangements are properly documented.
• Strengthen data accuracy, documentation, and accountability across the commercial process.
• Build and guide a small support team as the commercial system grows.

• Minimum 8-12 years of commercial experience.
• Minimum 5 years of leadership experience, preferably managing managers, team leads, or multi-brand/multi-region teams.
• Strong background in Travel, Tourism, Online Travel Agent (OTA), Destination Management Company (DMC), hospitality, luxury travel, or related industries.
• Proven experience owning and growing revenue or commercial targets.
• Strong knowledge of cross-sell, up-sell, bundling, Customer Relationship Management (CRM), attach rate, and commercial funnel management.
• Familiar with paid ads conversion, lead tracking, CRM, email marketing, and dashboard-based reporting.
• Experience in B2B, DMC, agent partnership, destination development, or travel product development is highly preferred.
• Strong analytical skills and excellent attention to detail.
• Able to build systems, improve processes, and lead teams using clear data and documentation.
• Strong communication and interpersonal skills.
• Calm, mature, collaborative, and able to work with senior stakeholders.
• Fluent in Bahasa Indonesia and English.
• Comfortable using Artificial Intelligence/Large Language Model (AI/LLM) tools to support work productivity, research, planning, and analysis.
• Competitive monthly salary.
• Opportunity to be involved in new product and destination development.
• Direct reporting line to the CEO.
• Strategic role with strong growth potential in a fast-growing luxury travel group.