Manager, Social & Content Strategy

Manager, Social & Content Strategy

Hybrid Denton, TX - Denton, TX

Position Summary

Some of the most important days in someone's life deserve to be told beautifully.

Walters Hospitality exists to make those days feel effortless and unforgettable. Across our growing portfolio of wedding and event venues, we show up for couples at a moment that matters more than almost any other and everything we do is built around earning that trust.

We believe great hospitality and great marketing share the same foundation: attention, consistency, and genuine care for the person on the other side.

If you fall a little in love with a beautiful feed, light up at a good story, and believe social can be someone's first unforgettable impression of a place you'll feel right at home here.

Long before a couple tours our venue or browses our website, they meet us somewhere quieter and far more intimate—a feed scrolled while sipping coffee, a blog post saved and revisited, a reel watched three times before bed. That's where the dreaming starts, and it's what you'll own: the tender, high‑stakes stretch where admiration turns into a decision.

As our Social & Content Lead, you'll lead social strategy, editorial content, and community engagement across the entire Walters portfolio of venues and brands partnering closely with our brand, growth, and field marketing leaders. You're as fluent in performance as you are in culture, equally at home setting the voice and reading the numbers behind it.

This is a strategy‑and‑execution role: you set the vision, voice, and standards and direct content from afar, while our on‑the‑ground teams capture the moments at each venue. You'll lead through influence rather than a big team and you'll have real room to build.

Own the Voice:
Develop and protect a distinct Walters social voice warm, romantic, current, and impossible to mistake for anyone else.

Run the Engine:
Drive the content calendar across brands, venues, and channels; build content pillars tied to booking seasons and milestones; and stand up the capture system our field teams run, from shot lists to standards.

Live in the Community:
Lead day‑to‑day publishing across Instagram, Tik Tok, and Pinterest, and treat every comment and DM with the care of a front‑desk welcome.

Make Scroll‑Stopping Content:
Script, storyboard, direct, and edit the short‑form video and other high‑engagement formats that couples actually stop for.

Grow Owned Media:
Build our editorial channels blog, newsletter, and beyond with real‑wedding features that read like a beloved publication, not an ad.

Build Partnerships & Earn Press:
Team up with vendors, planners, photographers, creators, and taste makers on activations and campaigns, and create the PR‑worthy moments worth earning press, citations, and brand mentions.

Prove It:
Measure reach, engagement, and influence, tie them to brand and business outcomes, and report what's working, what's next, and why.

Social Native: 5+ years running performance‑oriented social, ideally across multiple accounts, locations, or brands in a B2C world.

A Real Voice: A distinctive writer with aesthetic taste and a sharp editorial instinct; editorial or publishing experience is a major plus.

Natural Social Instinct: A creative eye and a creator's skillset you're plugged into culture and intuitively know what will make people stop, feel, and share.

On‑Camera Ease:
Comfortable hosting and on‑screen, with the charisma and authenticity to carry the brand plus the basics of framing, mobile lighting, and audio.

Trend Radar:
Native fluency across Instagram, Tik Tok, and Pinterest, and a habit of being early to trends rather than chasing them.

AI‑Fluent Operator:
Working knowledge of SEO and emerging AI‑driven discovery, comfortable living in analytics and reporting, and eager to use AI to scale without losing the human touch.

Tool Belt:
Fluent in tools like Canva, Cap Cut, Premiere, Later, Sprout Social, Hub Spot, and native app editors.

In Love with the Work:
Genuine passion for weddings, hospitality, and events bonus points for bridal or hospitality‑adjacent experience in a…