Student - Leasing & Marketing Manager

Who We Are

At Balfour Beatty Communities, we are dedicated to a singular mission: delivering the quality communities people are proud to call home. We believe exceptional living experiences can only be created when We Care about our residents, our partners, our communities, and each other. Our culture of caring drives every aspect of our business, guiding us to always do the right thing and build meaningful connections as we fulfill the needs of our residents and partners with sincerity, empathy, and creativity.

• Discretionary bonuses
• Medical and Dental Insurance 1st of the month following employment
• Health, Flexible Spending and Dependent Care Accounts
• Company paid life insurance
• 401K plan with employer matching
• Robust PTO to include sick, floating holidays, vacation, and personal days
• 2 Volunteer Days per year
• Company paid short‑term and long‑term disability, parental leave
• And more!

The Leasing & Marketing Manager is responsible for overseeing all phases of leasing, renewals, marketing, and reporting for an assigned community. The manager strives for achieving budgeted occupancy through retention of existing residents, leasing current availability, and pre‑leasing future availability.

• Consistently review, evaluate, and interpret market conditions and recommend adjusted rental and renewal pricing and marketing strategies as needed to drive pre‑leasing/current occupancy and revenue growth.
• Utilize Company leasing expectations and procedures to warmly greet prospective clients, qualify, determine needs and preferences, professionally present the property and apartment homes, utilize feature/benefit selling, close the sale and follow‑up.
• Monitor all leasing and operational policies and recommend changes to improve overall functionality of the business.
• Provide oversight for the leasing functions including daily leasing follow‑up activities in Entrata.
• Ensure that websites and collateral materials are accurate and updated.
• Attend and assist with leasing, renewal and resident events as needed.
• Perform weekly market surveys, manage, and report on revenue proforma and accurately report on achievement of revenue targets including overall market rates, gain to lease, loss to lease, concessions, leasing velocity.
• Create marketing plan/strategy for the assigned community. Closely monitor progress of projects and work in coordination with the Community Manager to adjust marketing strategies and plans as necessary. Perform all assigned duties within the parameters of the assigned marketing budget.
• Report on any key performance indicators as requested by management and maintain all information within business intelligence.
• Market both internally and externally to attract new occupants. Network marketing, outreach marketing and internal marketing required to keep a minimum of 95% occupancy. Update all marketing material through ILS and websites and BBC Marketing Department.
• Review and approve all social media and communication on platforms to engage consumers and narrate the lifestyle and experience of living at the community through photography, videography, and the written word.
• Responsible for the development of partnerships and initiatives with the local University, College, and Community.
• Check that all models and tour routes have been properly opened/closed. Conduct pre‑showing inspections to ensure all units are rent‑ready for the day and perform freshen‑up cleaning as needed.
• Plan, promote, and execute customer experience initiatives, for all customers, for both the community and on‑campus throughout the year.
• Responsible for delivering community education and outreach programming and support for fundraising events as needed.
• Act as a liaison and work with ACM and CM to build, train, and develop a team of highly motivated, skilled and productive professionals to drive community operational goals.

• High School diploma or GED required
• Bachelor’s degree preferred
• Minimum of 2 years of experience in a leasing related field
• Supervisory or Management Experience a plus
• Solid computer skills including Microsoft Office Experience. Entrata Experience Preferred
• Social…