Channel Marketing Manager Job Denton area,Texas USA,Marketing / Advertising / PR

Channel Programs & eCommerce Manager

Founded in 1904, ESAB Corporation is a premier narrowly diversified global leader in connected fabrication technology and gas control solutions. Our rich history of innovative products, workflow solutions, and business system, ESAB Business Excellence, enables our purpose of Shaping the World We Imagine
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Job Description:

Channel Programs & eCommerce Manager

Reporting to the Director of Marketing & Commercial Activation, the Channel Programs & eCommerce Manager will drive profitable growth through ESAB's distribution and partner network across industrial distribution, national accounts, buying groups, distributor eCommerce platforms, ESAB's own marketplace, and Amazon Brand Stores. This individual-contributor role manages ESAB's core North American channel programs — rebates, stocking programs, marketing funds, MAP policy, promotions, SPIFFs, customer portal, and eCommerce initiatives — and leads joint marketing planning for priority customers in partnership with Key Account Managers and Sales.

This is a hands-on program management role. The work includes claims processing, data analysis, pricing updates, product content coordination, vendor management, promotional communications, and program reporting. But excellence in this role goes beyond execution — it requires building strong, trusted relationships across ESAB's Sales organization, distribution partners, and internal teams. You will be a visible, engaged partner to Sales Directors, Key Account Managers, and distributor contacts: listening to their priorities, identifying opportunities, connecting program work to what matters commercially, and bringing ideas forward that make the partnership stronger.

Because you are closest to the data and the customer, you are expected to bring forward insights, optimization recommendations, and commercial thinking that make the programs better. Strategic direction comes from leadership; market intelligence and program-level recommendations come from you.

You will work closely with the Director of Marketing & Commercial Activation on commercial strategy, program direction, and priority-setting while independently owning execution, reporting, and stakeholder management. This role operates in a fast-paced, high-accountability environment where the ability to self-manage, prioritize across competing deadlines, and deliver results is essential. The successful candidate will bring strong commercial judgment, industrial-channel knowledge, eCommerce experience, and a track record of independently turning business priorities into effective programs with measurable results.

Key Responsibilities Channel Programs, Customer & Commercial Execution

Manage channel programs including rebates, stocking programs, marketing funds, promotions, SPIFFs, end-user incentives, MAP policy, and related channel investments. Develop program objectives, budgets, timelines, communications, and success measures.
Lead joint marketing planning and execution for priority customers in collaboration with Key Account Managers and Sales, connecting customer and ESAB priorities across promotions, product launches, eCommerce, merchandising, training, events, and demand generation.
Build strong relationships with customers, distributors, Sales, and internal stakeholders; proactively resolve issues, maintain accountability for commitments, and serve as a trusted commercial partner to the Sales organization.
Support the Advantage customer portfolio through scalable programs, communications, tools, and adoption initiatives. Coordinate customer plans across internal teams and external partners.
Build and manage the annual promotional calendar in partnership with Sales, Product Management, Pricing, Finance, and Marketing.
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