Digital Marketing Manager

Position Summary

The Digital Marketing Manager is responsible for the development, implementation, and management of Discover Denton's digital marketing initiatives and online presence. This position supports destination awareness, visitor engagement, and tourism growth through strategic website management, social media oversight, digital campaigns, email marketing, content distribution, and audience engagement strategies.

As part of a Destination Management & Marketing Organization (DMMO), this role supports Discover Denton's mission by leveraging digital platforms and technology to promote Denton as a vibrant and competitive destination. The Digital Marketing Manager works collaboratively across departments and with community partners to ensure consistent brand messaging, compelling storytelling, and effective audience engagement across all digital channels.

The position oversees website content management, CRM/CMS administration, digital advertising support, email marketing initiatives, social media management, analytics reporting, and digital partner engagement opportunities.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Website & Digital Platform Management Manage and maintain the Discover Denton website, including content updates, partner listings, event calendars, landing pages, and visitor-facing information.
• Serve as the primary administrator for the organization’s website, CMS, and CRM/database systems.
• Create, edit, publish, and optimize website content to ensure consistency with organizational goals, brand standards, and visitor engagement strategies.
• Support web-related initiatives including booking tools, digital integrations, advertising placements, and user experience enhancements.
• Collaborate with internal teams and community partners to maintain accurate and timely digital content.

• Manage Discover Denton’s social media platforms including content planning, scheduling, publishing, audience engagement, and community management.
• Develop and implement social media campaigns that support destination marketing initiatives, events, tourism promotion, and organizational priorities.
• Monitor social media trends, audience insights, and engagement metrics to optimize content effectiveness and audience growth.
• Maintain brand consistency and messaging across all digital communication channels.

• Assist in the development and execution of digital marketing campaigns, email marketing initiatives, newsletters, advertising campaigns, and promotional materials.
• Support digital storytelling efforts through content coordination, campaign execution, and collaboration with the Creative Marketing Manager and marketing team.
• Coordinate digital marketing opportunities for partners including enhanced listings, banner advertising, sponsored content, and promotional placements.
• Maintain and organize digital asset libraries including photography, video, and marketing resources.

• Track and analyze website traffic, digital advertising performance, SEO/SEM metrics, email engagement, and social media analytics.
• Develop reports, dashboards, and performance summaries for leadership, board reporting, and organizational planning.
• Provide recommendations to improve digital engagement, campaign performance, audience growth, and overall marketing effectiveness.
• Research emerging digital trends, technologies, and best practices to support organizational innovation and strategic growth.

• Collaborate with hospitality partners, attractions, event organizers, and community…