Senior Advertising Sales & Media Advisor, Denton Record-Chronicle

WHO WE ARE

Serving the country’s fourth-largest media market, KERA reaches more than 5 million people monthly through KERA TV, KERA News, KXT, WRR and The Denton Record‑Chronicle. For more than 65 years, North Texans have turned to KERA as a destination for community engagement and lifelong learning. The Denton Record‑Chronicle is committed to providing the highest quality of community journalism while being an innovator in how news is delivered through digital channels.

The Denton Record‑Chronicle (DRC) is looking for a digital‑first multimedia sales associate to help local businesses grow through effective advertising and marketing solutions. This role works directly with clients to understand their goals, identify opportunities, and recommend the right mix of digital, print, sponsorship, and targeted advertising solutions.

The position is full‑time, FLSA‑exempt, not eligible for overtime, and reports to the Advertising Manager, DRC.

• Manage, maintain, and grow relationships with existing customers and key accounts.
• Serve as a trusted advertising and marketing partner by understanding each client’s business, goals, challenges, and growth opportunities.
• Develop new advertising accounts through strategic prospecting, referrals, networking, and community involvement.
• Conduct needs‑based conversations with current and prospective clients and recommend effective multimedia advertising solutions.
• Build and present strategic advertising proposals, campaign recommendations, and pricing packages tied to client goals.
• Sell and support a mix of digital, print, sponsorship, targeted advertising, and other revenue opportunities.
• Help clients understand changing media habits and recommend campaign strategies that improve visibility, engagement, and results.
• Monitor campaign performance and provide clients with reporting, analytics, and recommendations for improvement.
• Identify opportunities to grow account revenue through renewals, upsells, cross‑sells, and long‑term campaign planning.
• Coordinate with internal teams to ensure campaigns are executed accurately, on time, and aligned with client expectations.
• Represent the Denton Record‑Chronicle at community events, chamber functions, and networking opportunities.
• Meet and exceed monthly and annual revenue goals.

As a KERA employee:

• Work in a manner that is consistent with KERA’s mission, vision and values; and maintain compliance with all company policies and procedures.
• Participate in fundraising activities as needed and assigned.
• Perform additional duties as assigned.
• This list of job duties is not exhaustive and is subject to regular reviews and updates.

Motivated, relationship‑driven, and committed to helping local businesses succeed. Build trust with clients, understand their goals, identify marketing opportunities, and recommend advertising solutions that help them reach the right audience while also supporting the growth of local journalism.

• 5+ years of proven success in advertising, media, business‑to‑business sales, or consultative sales.
• Strong ability to build, maintain, and grow long‑term client relationships.
• Ability to listen to customers, understand their business needs, and recommend solutions that support their goals.
• Experience identifying new business opportunities, developing sales strategies, and managing an active pipeline.
• Strong understanding of advertising solutions, including print, digital, sponsor ships, targeted campaigns, and other revenue opportunities.
• Ability to create and present advertising recommendations that are clear, strategic, and tied to the customer’s desired results.
• Comfort representing both traditional and non‑traditional products as the company continues to diversify revenue streams.
• Strong communication skills, including the ability to explain value, pricing, campaign options, and expectations in a way customers can understand.
• Ability to manage multiple accounts, deadlines, follow‑ups, and priorities with limited supervision.
• Proven ability to work independently while also contributing to a team‑focused sales culture.
• General computer proficiency, including comfort…