Sales Representative, -Premise; Southlake, Flower Mound, Colleyville, Frisco, Denton and Plano

Sales Representative, On-Premise (Southlake, Flower Mound, Colleyville, Frisco, Denton and Plano) About this position

Established in 1989, Morales Capital Group is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. As a family‑owned, multi‑generational importer and distributor of alcoholic beverages headquartered in Houston, Texas, we are the third largest alcohol beverage distributor in Texas, the fourth largest spirits distributor in Florida, and the sixth in California. Our network of over 140 regional distributors and partners covers all 50 states, allowing us to offer a carefully curated, diverse portfolio of top‑quality brands sourced worldwide and to provide exceptional service to our partners every day.

Morales Beverage Group seeks a Sales Representative, On‑Premise for Southlake, Flower Mound, Colleyville, Frisco, Denton, Plano and surrounding territories. We offer a competitive compensation package and a wide range of benefits for full‑time employees.

Reporting to the Area Manager, the Sales Representative drives distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. The role focuses on developing new on‑premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long‑term partnership.

The representative enhances brand presence by engaging directly with on‑premise decision‑makers—including owners, general managers, beverage directors, and bartenders—to influence menu placements and purchasing decisions. The position executes brand standards through effective menu listings, promotions, staff education, and point‑of‑sale activation to support overall sales objectives.

All‑In:
Being accountable; if it’s to be, it’s up to me.

People:
Growing and building partnerships within a family dynamic.

Future Thinking:
Innovative and disruptive in our approach.

• Build and maintain strong relationships with on‑premise accounts including bars, restaurants, hotels, and entertainment venues.
• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
• Maintain consistent customer contact and follow‑up to ensure satisfaction and long‑term partnership.
• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
• Ensure proper pricing, distribution, and inventory levels across assigned accounts.
• Resolve order, delivery, billing, and service‑related issues in a timely and professional manner.
• Travel daily within the assigned territory to support account needs and sales objectives.

• Meet or exceed monthly, quarterly, and annual sales goals.
• Present and sell the MBG spirits portfolio using a consultative, solutions‑based selling approach.
• Drive incremental sales through new distribution, menu placements, cocktail features, and back‑bar visibility.
• Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.

• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
  
  Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
• Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
• Ensure point‑of‑sale materials and brand standards are properly executed.
• Serve as a brand ambassador for assigned portfolios within the on‑premise market.

• Plan weekly routes, pre‑plans, and territory strategies to maximize productivity.
• Accurately enter orders, account activity, and notes into the CRM system.
• Track incentives, performance metrics, and program execution.
• Maintain compliance with company policies and all applicable Texas alcohol regulations.
• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.