Head of Accountant Partner Program

Denver, CO;
San Francisco, CA;
New York, NY;
Atlanta, GA;
Chicago, IL;
Phoenix, AZ;
Toronto, Ontario, CAN - Remote

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k) s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

The accounting industry is at an inflection point. AI is fundamentally reshaping how firms operate, advisory services are displacing compliance-only engagements, and the platforms that win accountant loyalty in the next two years will define the category for the decade after. Gusto's Accountant Partner Program is one of the most strategically important levers in the business, and we need a senior leader to own its full arc — from strategy and program design through enablement and team development.

As the Head of Accountant Partner Program, you will own the strategic direction, operational architecture, and multi‑year investment thesis for Gusto's Accountant Partner Program. In addition to your individual‑contributor ownership of program strategy, you will directly manage two enablement ICs: a Channel Partner Enablement Manager and a Senior Enablement Manager, Accountants. Together this team owns how accounting firm partners and channel partners are activated, onboarded, and trained.

You will set the overarching enablement strategy and develop both individuals as the team scales.

This role reports directly to the Head of Indirect GTM and operates with wide latitude over objectives, approaches, and program design across the Accountant Partner Program.

• The Indirect GTM team at Gusto owns the Accountant Partner Program — Gusto's scaled path to SMB customers through accounting firm partners. What it needs now is a senior owner who can drive the next phase: a program that is strategically differentiated, operationally cohesive, and known in the industry as the standard of excellence.
• The team is lean, cross‑functional, and moves fast. You'll work closely with product, sales, marketing, finance, and operations — and spend meaningful time externally as one of Gusto's spokesperson in the accountant partner community. The program is entering a period of significant investment, and this role sets the agenda for where and how that investment lands.

• Set the Accountant Partner Program strategy and multi‑year investment thesis — defining where Gusto should place bets across program components, how capital should be allocated, and what the accountant channel looks like at 10x scale.
• Serve as one of Gusto’s external voice in the accountant partnership space — representing the company at industry events, shaping Gusto's public POV on the future of accounting firm partnerships, and building Gusto's reputation as the standard of excellence in the partner program community.
• Lead market research and competitive intelligence — maintaining a continuous view of how competitors and the broader industry are evolving, and translating that into strategic recommendations that shape program design and capital allocation.
• Collaborate with Partner Marketing on program brand and external positioning — identifying and executing on awards, thought leadership, speaking opportunities, and industry partnerships that establish Gusto as the program of choice for accounting firms.
• Build and own external partner relationships for program benefits — sourcing, negotiating, and operationalizing vendor and platform partnerships (e.g., AI tooling, firm consultants) that deliver tangible, differentiated value to accountant partners.
• Own the end‑to‑end operationalization of the program internally — consolidating fragmented program components (support, incentives, rev‑share, orchestration, AI agents) into a cohesive, AI‑leveraged operating model with clear ownership and accountability across functions.
• Own program financial management and ROI — determining how investment is deployed, monitoring performance by tier…