Product Manager, Transportation​/Industrial

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SUMMARY OF JOB RESPONSIBILITIES:

The Product Manager, Transportation is responsible for the strategic development and launch of products. The Product Manager, Transportation is responsible for product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, sizing market potential, and working closely with engineering, sales, marketing teams to develop and launch new products. This role will develop plans to ensure revenue, profitability, and customer satisfaction is met.

This role will champion and implement all new product and market strategies while determining the most effective and successful approach to growing the existing portfolio. This role will be a crucial input to the business’s overall direction of its products and markets served.

REPORTING TO:
Senior Manager, Global Strategic Marketing

DUTIES AND RESPONSIBILITIES:

• Product Vision & Strategy
• Develop product vision, strategy, and roadmaps for the product/product line to align with company goals.
• Define and create product roadmap.
• Translate and align business strategy into product strategy.
• Manage the development of product lines and evaluates rationalized models.
• Market Trends and Movement
• Develop market insight through the voice of customer research, in-depth competitive analysis, and market segmentation.
• Perform competitive benchmarking and market share/trend analysis.
• Develop and foster customer relationships with the knowledge they will participate in market research and provide feedback on early prototypes.
• Gather, analyze, and prioritize user feedback; prioritize features, and define requirements to address customer needs.
• Identify customer needs and translate them into product opportunities.
• Product Lifecycle:
  Product Planning and Prioritization
• Collaborate with engineering, design, and marketing teams to define and implement product strategies to build and launch products.
• Translate product strategy into detailed requirements for prototype construction and final product development. Drive the development process by setting timelines and project managing.
• Provide critical information and guidance as it relates to the 4-P’s (Price, Product, Promotion, Place).
• Provide input for marketing collateral and product positioning
• Plan and execute product launches in collaboration with key stakeholders. Manage activities related to bringing the product to market i.e., messaging, positioning, and training materials.
• Manage and drive the entire product lifecycle to include strategic planning, tactical activities, and addressing customer feedback and issues.
• Performance Monitoring and Optimization
• Track product performance using KPIs and analytics.
• Manage product line revenue, margin, pricing, and investment.
• Analyze and report key performance metrics like sales data, user engagement, and customer satisfaction to understand product performance.
• Monitor metrics that measure the success of products, product improvements, feature prioritization, and product future.
• Gather feedback from initial users to validate the product before a wider launch.
• Consistently seek opportunities to improve the product based on user feedback and market changes.
• Drive 80/20 complexity reduction across the product lines including product rationalization.
• Drive margin expansion for the Product Line by…