Senior Product Manager, Retirement

Product And Propositioning Marketing

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.

Today, we're part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what's important to them.

We're empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.

Responsibilities

• Analyze market trends and competitive landscape to discern product opportunities and translate market conditions into valid value positions. Assist lower level staff as needed.
• Research potential market opportunities; build the business case for product innovations by gathering distribution and consumer feedback, reviewing industry sales trends, and understanding demographic shifts/consumer preferences. Guide lower level staff as needed.
• Define product features, competitiveness, profitability, sales goals and launch date. Drive collaboration across all functional areas as needed.
• Conduct feasibility studies, research and development (R&D), and participate in labs to evaluate ideas. Drive collaboration with sales and margin analytics team and other business groups to conduct hypothesis testing and opportunity sizing; develop capabilities based assessments (CBA) and execution approach.
• Partner with distributors, Marketing, Finance, IT and other key stakeholders to recommend product features, competitiveness, profitability, sales goals and launch dates.
• Negotiate needs and bring consensus/closure to issues, and facilitate decisions on new business portfolio issues.
• Ensure customer centric product ideas are efficiently sourced and prioritized. Work with margin analytics, marketing, sales and operations teams to build a strong pipeline for future product enhancements.
• Develop and deliver presentations to communicate research outcomes; provide R&D results to senior management and peers to highlight strategic recommendations for new products and enhancements.

Qualifications

• Bachelor's degree in a business related field or equivalent experience.
• Four years of product development experience in the retirement industry.
• In-depth knowledge of retirement features.
• In-depth knowledge of retirement and marketing techniques.
• Understanding of profitability metrics.
• Analytical skills and attention to detail to perform market analysis, customer research, opportunity sizing, profitability assessments, and risk/legal/compliance assessments.
• Communication and interpersonal skills to educate audience and advocate recommendations with team members and stakeholders at all levels of the organization.
• Decision making skills to create scope and content for consumer market research, and use insights to develop product design and features.
• Strategic thinker and facilitation skills.
• Presentation skills to provide research data and recommendations to senior leadership.
• Coaching skills to assist team members.
• Advanced proficiency in MS Office (Excel, PowerPoint, Word).

Working Conditions

• Hybrid office environment: 3 days in office (Baltimore, Cedar Rapids, Philadelphia, Denver)
• Occasional Travel