CRM Manager, Sports

CRM Manager, Sports

At bet
365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market‑leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward‑thinking company, we're breaking new ground in software innovation too, redefining what's possible for our customers worldwide.

As a CRM Manager, Sports you will develop the promotional strategy & lead in building customer loyalty for all user life cycles through promotional offers and best in class user journeys.

Through leading the Sports CRM team you will support them to plan, manage, and optimise customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test‑and‑learn approach.

Your strong analytical, leadership, and cross‑departmental collaboration skills will drive business performance and enhance customer experience within a fast‑paced environment, while ensuring regulatory compliance. Having a commercially minded and data‑driven CRM background with extensive experience in the online sports betting industry will be important for long‑term growth.

The salary range for this position is between $105,000 to $130,000 annually.

• Extensive experience working in CRM or loyalty related roles within the online sports betting industry.
• Commercially minded, data literate with strong analytical skills, and comfortable in using raw data to draw useful conclusions and make decisions.
• Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, Xtreme Push) and/or Execution Platforms (Braze) is essential.
• Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer life cycles.
• Demonstrate the ability to lead, motivate and organise a team, taking responsibility for their day‑to‑day management.
• Delegate effectively by utilising excellent planning and organisational skills.
• Deal with multiple demands at once and adapt to changing requirements at short notice within a busy department and business environment.
• Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
• Interact with a range of different departments and build strong cross‑departmental relationships.
• Make sound, logical decisions and have the drive to see projects through to completion.

• Leading the planning and management of customer promotions and loyalty offers and report on campaigns & business performance.
• Assisting with the management of daily operations and ensure timely completion of projects and offerings, while maintaining high standards.
• Promoting a data‑driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimise future marketing campaigns.
• Defining and implementing localised CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner.
• Ensuring all CRM activities meets regulatory standards across all domains and territories, while maintaining an in‑depth knowledge of licensing frameworks.
• Communicating goals and corresponding initiatives with leadership driving improvement for the organisation and business performance.
• Maintaining an exceptional level of knowledge of all promotional mechanics and CRM platforms, and ensure that relevant team members have the same knowledge.
• Proposing workable ideas and solutions that are centred around optimising the customer experience.
• Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard.
• Liaising with key stakeholders and other Marketing departments to maximise opportunities and help ensure the objectives of the department are achieved.

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365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.