Director of Product, Practice

Director Of Product

At Ortho Fi, we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions empower orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with Ortho Banc, we've unlocked access to quality, affordable orthodontic care for 3.2 million patients and counting!

Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.

Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning.

Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.

Ortho Fi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

This is a hybrid role and requires presence in our Denver Office twice a week (Local Candidates Only).

The Opportunity

Ortho Fi is looking for a Director of Product to lead our Practice Growth product domain, one of the most commercially important domains in our organization. Reporting directly to the VP of Product, you will set the strategy for how Ortho Fi helps our customers (orthodontic practices) convert more prospective patients into active ones, by building the tools, workflows, and intelligence that make every step of that experience better for the practice and the patient.

Financial offer optimization is an important part of that strategy, and the right candidate is comfortable building products where the terms presented to a customer are core to the experience itself. This is a role for someone who leads with curiosity about customers, operates with strategic clarity across interconnected outcomes, and stays close enough to the work to make their team better.

The Role Practice Growth sits at the intersection of patient experience, practice operations, and financial performance. The Director who leads this product domain needs to hold all three in view simultaneously. At its core, this domain owns the experience a prospective patient moves through from first contact to a signed agreement and first payment. That experience runs through the practice's staff, the tools they use to guide a patient toward a decision, and the digital interactions that support and extend that conversion process beyond the in-person conversation.

Getting that experience right requires understanding what it feels like to be a practice coordinator presenting a complex financial decision to a patient, what it feels like to be that patient, and where the software creates confidence or friction at every step.

Financial offer complexity is real here and consequential. The terms presented to a patient affect how many say yes, how much cash flows upfront to the practice, and how likely that patient is to complete their payments. However, the financial offer is one lever within a broader conversion experience and the Director who leads this domain needs to understand both the experience and the economics to get the strategy right.

As the Director of Product for Practice Growth, you will own this domain end-to-end, setting the strategy, driving the outcomes, and leading a focused team of high performers as both their strategic leader and a hands-on practitioner.

What You Will Do:

• Product Strategy:
  Define and own the product vision, outcome targets, and roadmap for Practice Growth. Coordinate across product domains, assess market trends and customer feedback, and be accountable for business results, not just feature delivery.
• Team Leadership:
  Lead and develop a small product team. Set clear goals, give direct feedback, and promote professional growth. Foster a high-performing culture where the bar is high and people know it.
• Sets the Standard:
  Model what rigorous product work looks like on the initiatives that matter most. Write the brief when the stakes are highest, shape discovery on the most consequential bets, and use that involvement to raise the bar for the team.
• Design for Outcomes:
  Lead the team through the full product development lifecycle, starting with rigorous discovery that tests the riskiest assumptions before committing to build, through delivery, GTM, and…