Senior Manager, Regional Merchandise, AMER; Smartwool

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

To learn more about our values and our culture, visit  or  Manager, Regional Merchandise, AMER (Smartwool & icebreaker)
What will you do?

The Senior Manager, Regional Merchandise helps guide the Americas merchandising strategy for Smartwool and icebreaker, connecting consumer and marketplace insights to clear seasonal assortment direction.

This role partners closely with regional and global teams to support strong product choices, commercial alignment, and seasonal readiness across key channels. The position reports to the General Manager, AMER for Smartwool & icebreaker.

A day in the life of a Senior Manager, Regional Merchandise at Smartwool & icebreaker looks a little like this:

You’ll spend your time shaping the regional assortment point of view, using performance insights and partner input to guide seasonal choices, support key milestones, and help teams stay aligned on what matters most for the Americas business.

Review product and marketplace performance to identify risks, opportunities, and shifts in consumer demand

Partner with Wholesale, Retail, eCommerce, Planning, Marketing, and Global Product teams on seasonal priorities and decisions

Build assortment frameworks that clarify category roles, channel needs, price architecture, and key product stories

Bring regional recommendations into line reviews, product briefs, account conversations, and GTM milestones

Use sell-through, SKU productivity, and partner feedback to improve assortment clarity, productivity, and execution over time

Key Deliverables for this Role Americas Merchandising Strategy Develop and evolve the Americas merchandising point of view by combining consumer, marketplace, account, competitive, and performance insights

Translate regional opportunities and business needs into clear seasonal recommendations for global and regional partners

Balance brand positioning, commercial goals, and channel needs when shaping assortment direction

Assortment Planning & Productivity Build seasonal assortment frameworks that define what shows up by category, channel, account, and price point

Partner with Planning to evaluate breadth, depth, SKU productivity, franchise health, and the balance of carryover, refresh, and innovation

Use productivity reviews and post-season recaps to simplify choices, strengthen winners, and reduce unnecessary complexity

Regional Input & Product Execution Bring regional insights, account feedback, and sell-through learnings into global line reviews, product briefs, and seasonal hindsight discussions

Identify needs for SMUs, capsules, or customer-specific initiatives, and align with global partners on business rationale, feasibility, and timing

Partner with Planning and Finance on pricing, margin, and assortment trade-offs that impact seasonal decisions

Support clear product stories, value propositions, and selling tools for key seasonal and account momentsGTM Readiness & Cross-Functional Alignment Help prepare teams for GTM milestones by ensuring seasonal priorities, assortment choices, and product stories are clear and connected

Coordinate input and decisions across Sales, Marketing, DTC/eCommerce, Planning, Finance, and Global Product partners

Communicate priorities, risks, and changes in a way that helps teams make timely decisions and avoid late rework

What Success Looks Like Success measures will vary by season & category, but commonly include:

Revenue & margin delivery for the Americas assortment plan

Sell-through improvement and stronger franchise health

Higher SKU productivity (e.g., fewer low-performing SKUs; stronger concentration in winners)
Improved assortment clarity by channel/account (right segmentation and differentiation)
On-time completion of GTM milestones and high-quality line review contributions

Strong cross-functional alignment and clear decision-making (reflected in fewer late changes/rework)
What do you need to succeed?

We all have unique skills that we bring to work and…