Senior Marketing Manager

AtWestern Veterinary Partners , we believe people are our greatest asset. We are a people-centric veterinary support organization focused on supporting veterinary practices and the professionals who care for pets and their families every day.

Western Veterinary Partners (WVP) is a private equity-backed company that acquires, invests in, and supports veterinary practices and animal hospitals throughout the Western United States. WVP is a highly acquisitive organization focused on continued growth and expansion into new markets and states. Following an acquisition, WVP partners with veterinary hospitals by providing proven non-clinical business support services, allowing our doctors and hospital teams to focus on delivering exceptional patient care.

WVP is backed by Tyree & D'Angelo Partners (TDP), a Chicago-based private equity investment firm that partners with lower middle market businesses to drive long-term growth and operational excellence.

Western Veterinary Partners (WVP) owns and operates a rapidly growing portfolio of 350+ general veterinary practices across the U.S. WVP’s decentralized business model requires a specific and customized approach to programs and services to enable individually branded hospitals to market to both new and existing clients.

The Senior Marketing Manager will serve as the primary strategic marketing partner for our Joint Venture practices, developing tailored growth strategies and providing hands-on support to drive visit growth, new client acquisition, and retention. This role partners closely with practice and Operations leaders to translate data into actionable recommendations, coordinate cross-functional execution and identify scalable growth opportunities across the overall portfolio.

• Self-motivated, proactive and able to independently manage multiple complex projects
• Team-oriented and collaborative, with strong problem-solving skills
• Comfortable working in a fast-paced, entrepreneurial environment with accelerated growth
• Extremely organized with a strong attention to detail
• Exceptional interpersonal skills – building strong relationships a must!
• Strong understanding of digital marketing, including SEO, SEM, Google Ads, websites, local search, online booking, social media and email marketing
• Ability to analyze marketing and business performance, identify high-impact opportunities, and connect recommendations to measurable business outcomes
• Reverence for the veterinary profession and commitment to supporting patient and client care

• Serve as the primary strategic marketing partner for a portfolio of 35+ veterinary hospitals
• Lead high-touch partner relationships with a high level of responsiveness, strategic guidance and follow-through
• Develop tailored growth plans based on practice goals, capacity, business performance, competitive landscape and local market opportunities
• Identify opportunities to increase visits, acquire new clients and improve retention through marketing, digital acquisition, client experience and operational levers
• Translate performance data into clear recommendations, priorities, KPIs and measurable action plans
• Collaborate with hospital teams, provide training and support, and monitor program effectiveness to drive desired outcomes
• Coordinate cross-functional marketing resources, vendors and internal partners to move initiatives from strategy through implementation and measurement
• Identify successful strategies and best practices that can be scaled across the JV portfolio and broader organization
• Monitor and optimize performance to ensure ROI and key performance metrics are met

• 5+ years of experience in marketing, account management, business consulting, client success, or…