Principal Designer, 3D Modeling & Innovation Concepts

This role sits within our Innovation and Advanced Concepts teams, supporting future product creation with a focus on 3D modeling and visionary footwear concept development. You’ll collaborate closely with Design, Materials, Engineering, Athlete Insights, and cross functional innovation partners. At its core, this position shapes the creative direction of next generation product experiences and brings bold future concepts to life through master level 3D modeling and storytelling.

This role reports to the VP of Innovation. Work with prototyping labs to translate digital concepts into expressive physical prototypes and refine designs through testing. We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience and professional achievements.

The foundation skills you will need in this position are:  3D modeling skills with a portfolio that Deep experience with digital creation tools such as Rhino, Blender, Alias, Creo, or Solid Works. Strong storytelling ability—through renderings, animations, or immersive digital presentations. Proven experience leading complex creative initiatives or cross functional design programs.

Ability to guide teams through ambiguity and unlock new creative directions. Strong collaboration skills with comfort working across design, engineering, and innovation ecosystems. Ability to translate speculative or conceptual ideas into compelling visual narratives and expressive 3D artifacts. Level 3D modeling skills with a portfolio that demonstrates exceptional form, detail, and conceptual vision. There are also a few skills that are not required but preferred.

Experience shaping category or brand level design direction.

Familiarity with parametric or generative design tools (Grasshopper, nTopology, Houdini).Experience working in innovation pipelines, speculative design, or future forward product creation.

Ability to blend performance insights, user needs, and bold design expression into cohesive future visions.
** Incentive Potential**:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
** Benefits at VF Corporation**:
You can review a general overview of each benefit program offered, including this year's medical plan rates on   and by clicking  Detailed information on your benefits will be provided during the hiring process.

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, and Timberland. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.
** VF Diversity Vision Statement
** VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled.

VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.

VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.

If you need an accommodation or have any questions regarding this statement, please send your request to
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