Digital Marketing Manager

* Our Snooze Story

* We are Snooze, the OG brunch
leaders who have never stopped flipping the script on breakfast, powered by
culinary creativity, unmatched hospitality, and a passion for our
communities.

Our Snoozers bring their authentic selves to work every day.
This allows us to serve our Guests through genuine care and radical
hospitality.
Joining Snooze means joining a
team that disrupts the ordinary. Our menu is built on responsibly sourced
ingredients-cage-free eggs, respect for animal welfare, and no added hormones
or antibiotics-and bold ideas that energize Snoozers and Guests alike. Our
impact goes beyond the plate, we've invested over $1M into local communities
and created inclusive, vibrant spaces for the neighborhoods we serve.
We know that, just like pancakes,
our people are better with passion, purpose, and pride.

Here, you'll find
more than a job. You'll find a place to fuel your future, be celebrated for who
you are, and help us make mornings brighter, bolder, and better for
everyone.
* Will you join us?

* * What does your
role bring to the table?

* The Digital Marketing Manager supports the
execution, optimization, and performance of Snooze's digital channels. This
role focuses on day-to-day activation across loyalty, lifecycle, paid media,
SEO, online ordering, and emerging sales platforms. Working closely with the
Director of Digital Marketing, this role ensures campaigns are flawlessly
executed, insights are surfaced quickly, and Snooze's digital presence remains
best-in-class. This role reports to the Director of Digital Marketing.

* The Position
Specifics

* Taking on the role of Digital Marketing Manager
isn't just about bacon and pancakes. The responsibilities of this position
include:
•
* Loyalty & Lifecycle Execution:
* Own the
loyalty promotion calendar and offer creation, overseeing the end-to-end execution of
Email, SMS, and Push campaigns to drive program efficiency and guest frequency.
•
* Paid Media & SEO
Oversight:
* Drive the performance
of channel
in close collaboration with our agency partners across Google Ads, Meta, and
Yelp. You will be responsible for weekly performance always looking for
optimizations to improve engagement and efficiency.
•
* Online Ordering
Optimization:
* Drive the performance of online ordering by directly analyzing
guest behavior and optimizing the conversion funnel to maximize digital revenue
and remove friction points.
•
* Sales Channel

Innovation:
* Research and spearhead
the onboarding of new revenue-generating channels to diversify the marketing
mix and capture new guest segments.
•
* Performance Analysis:
* Track and report on key
metrics across all digital channels and promotions, providing the Director with
actionable insights to refine tactics and ensure channel profitability.
•
* Strategy, System, and
Leadership:
* Build the system for
Digital Marketing execution, support strategic planning, and contribute
leadership across cross-functional initiatives.

• Other tasks, duties, and
responsibilities as assigned to meet Snooze's business and operational goals
and priorities

* The Bennie-Fits

* This role comes with some sweet perks! See
below:

• Competitive Annual Snooze Incentive Bonus
Program

• Snooze equity program eligibility immediately
upon hire or after one year in role

• Competitive Health, Dental, Vision, Pet and
Accident Insurance Plans with employer contribution

• Employer Paid Short Term Disability and Life
insurance benefits

• 401k/Roth 401k Plans

• Snooze Work Hard, Play Hard Days (Unlimited
Time off Program)

• Five (5) paid sick days within a calendar year
(up to 48 hours)

• Paid Holidays (RSC Holiday Schedule), Birthday
and Snooze Anniversary Date

• Snooze Cell Phone Reimbursements

• Snooze Meal Benefits for Yummy Snooze Food

• Other benefits including field trips, community
engagement, and personal and professional growth

* Is this role
the right fit for you?

* If
this is the right role for you, you must possess the following skillsets:

• You have the business acumen to execute while
thinking strategically.

• You collaborate well across teams and partners.

• You embrace data and use it to refine and
optimize.

• You have strong communication and organization
skills.

• You maintain a positive attitude-even…