Chief Marketing & Digital Officer, Filene; Dallas, TX or Denver

At Tru Stage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first and work hand‑in‑hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible and we need you to help us shape what’s next.

This role is open to candidates in the Dallas, TX or Denver, CO area.

Filene Research Institute strengthens organizations through innovative research and incubation to improve consumer financial well‑being. As an independent cooperative finance think tank, Filene’s membership network connects a community of leaders and bright minds to change lives through innovation, truth, and cooperation. The organization delivers cutting‑edge, actionable academic research, incubators to test and scale solutions, events to spark organizations into action, and advisory services to accelerate and implement innovation.

Filene is a 501(c)(3) not‑for‑profit organization.

Filene Research Institute is seeking a senior marketing and digital leader to guide the next phase of our growth and member engagement. The Chief Marketing & Digital Officer will lead Filene’s marketing, digital experience, and audience growth strategy, ensuring research, insights, and programs reach and resonate with credit union leaders through modern, high‑impact digital channels.

• Set and lead Filene’s overall marketing and audience growth strategy, aligned with the organization’s mission, research agenda, and strategic priorities.
• Translate Filene’s research and insights into compelling, accessible content and experiences that drive member engagement and industry influence.
• Continue to shift our marketing approach from product‑based to needs‑based storytelling, with measurable impact and ROI.
• Lead events strategy and execution including pre‑, during‑, and post‑event activities to maximize return on investment.
• Identify opportunities to expand Filene’s reach and visibility through partnerships, media, and public relations.
• Oversee analytics implementation and reporting, translating data into decisions and communicating digital performance to leadership clearly and consistently.
• Provide day‑to‑day leadership for the Marketing team, coaching and developing team members while ensuring high performance and alignment with organizational goals.

• Own the end‑to‑end digital member experience across web, mobile, and AI‑powered platforms from first interaction through ongoing engagement and renewal.
• Lead the evolution of Filene.org as a digital product: a research delivery platform, engagement hub, and lead‑generation engine.
• Define and implement a best‑in‑class digital experience for a membership‑driven research organization, designing and optimizing digital journeys across audience segments.
• Champion UX/UI excellence and establish web design standards across Filene’s digital ecosystem.
• Ensure Filene’s research and insights are discoverable through SEO, GEO, and other AI‑driven search environments.
• Use digital analytics, experimentation, and behavioral data to continuously improve engagement and conversion across member touchpoints.

• Lead the development and evolution of AI‑powered experiences, including the launch of Ask Filene, a conversational interface for delivering research insights.
• Evaluate AI vendors, platforms, and solutions; guide build‑versus‑buy decisions.
• Identify opportunities to apply AI and automation to improve content discovery, personalization, and member engagement.
• Stay current on emerging technologies and bring practical, strategic recommendations to leadership.

• Lead the development of Filene’s marketing technology ecosystem, including CRM, analytics, and marketing automation platforms.
• Ensure systems integrate website behavior, email engagement, event participation, and membership data to create a unified view of each member.
• Develop lead lists and nurture campaigns; drive automation through CRM…