Senior Manager

Austin, TX, United States;
Dallas, TX, United States;
Denver, CO, United States;
Houston, TX, United States;
Jersey City, NJ, United States;
Los Angeles, CA, United States;
New York, NY, United States;
Plano, TX, United States;
San Diego, CA, United States;
San Francisco, CA, United States;
San Jose, CA, United States;
Toronto, ON, Canada

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners worldwide by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company develops its Sports book and iGaming platform.

Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics. The Fanatics Sports book is available to 95% of the addressable online sports bettor market in the U.S., and Fanatics Casino operates online in Michigan, New Jersey, Pennsylvania and West Virginia. We operate twenty-two retail sports betting locations, including the only sports book inside an NFL stadium at Northwest Stadium.

The head office is in New York with additional offices in Denver, Leeds and Dublin.

We’re looking for a Senior Manager, Cohort Growth to execute the strategy for growing and maximizing player volume and value across the customer lifecycle. You’ll partner closely with the Senior Director of Growth to bridge the gap between Marketing, Product and Analytics. This role is ideal for a data‑fluent marketer who thrives on identifying friction points in the player journey and building the connective tissue between personalized incentives and commercial outcomes.

• Execute New Player Cohort Strategy: Own the day‑to‑day management of new player cohorts, implementing aggressive strategies to maximize initial NGR and day‑1 to day‑30 LTV.
• Optimize the Conversion Funnel: Map and refine the journey from registration to first deposit; collaborate with CRM and Product to remove friction and ensure a seamless first‑bet experience.
• Promotional Strategy: Partner with the Promotions team to design new user incentives that balance high‑volume acquisition with long‑term value. Build a robust test‑and‑learn pipeline for acquisition offers, constantly refining bonus structures, wagering requirements and hook messaging to outperform competitors.
• Data‑Driven Intake Analysis: Analyze the performance of new cohorts by acquisition source to identify high‑value trends, reporting insights on CAC and early‑life ROI to Casino leadership.
• Cross‑Functional Alignment: Serve as the primary bridge between Acquisition Marketing, Brand and Analytics teams to ensure promo spend aligns with volume targets and commercial budgets.
• Performance & Velocity Reporting: Track and forecast the growth of new player bases, maintaining real‑time dashboards that communicate the health and scale of the acquisition pipe.

• 7+ years of experience in growth marketing, CRM or lifecycle strategy—ideally within Casino, iGaming or a high‑frequency subscription/digital environment.
• Proven Track Record: Experience driving measurable improvements in customer retention and LTV through segmented, data‑informed campaigns.
• Analytical Mindset: Strong proficiency in cohort analysis and data interpretation; comfortable using data to build business cases for new initiatives.
• Communication
  
  Skills:
  
  Ability to translate complex data into clear, actionable narratives for cross‑functional partners and leadership.
• Operational Agility: Comfortable moving between high‑level lifecycle planning and the tactical details of campaign execution.
• Industry Knowledge: Solid understanding of the regulated gaming landscape and player psychology is a significant plus.

Our salary packages vary by country and state of residence and include base and bonus components. Additional benefits and compensation details can be viewed on our benefits portal at

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.