Fractional CFO
Listed on 2026-09-30
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Finance & Banking
Financial Reporting, Financial Analyst, Financial Manager, Accounting & Finance
We are the fractional CFO and finance department for fast-growing ecommerce and consumer brands in the US, Canada, the UK, Europe and Australia, mostly doing $3M to $150M in revenue. Our HQ and a managing partner are in Melbourne, and our team works across Canada, the US, England, Switzerland, India and the Philippines.
We have one goal for every client: build a Bankable Brand. That is a business whose profit, cash and forecasts hold up when a lender, an investor, a buyer or the board tests them.
As you might expect of a finance company, we work really hard when we need to, but we don't work hard just for the sake of it. We don't miss our kids' concerts, we work out during the day, and we usually sign off early on Fridays.
About the positionWe're not looking for the CFO who hands in a P&L and walks the founder through last month's results. We're looking for one or two people who will help our clients build enterprise value
, and who founders trust enough to call first when something goes wrong.
If you're good, you already know this:
Value = Earnings x MultipleMultiple = Growth + Quality - Risk
$3M of EBITDA at 5x is a $15M business. $5M at 8x is $40M. Profit went up $2M. Value went up $25M.
Most finance people work hard on earnings and put far less effort into the multiple. You will work on both:
- Grow earnings. Contribution margin by channel and SKU, how much they can profitably spend on ads, pricing, inventory and cash.
- Grow the right way. Durable, organic growth with healthy customer economics, not growth bought by pouring money into Meta.
- Prove the quality of their earnings. Provable, contractual, repeatable. Good LTV, good margins. Ideally, economics in the top quartile of their industry.
- Take out risk. Customer, channel and supplier concentration, a founder who approves everything, books a buyer can't verify. Each one is a discount on the multiple.
You will be half finance expert, half coach. You'll carry a portfolio of about 10 clients at full load (built up as you onboard), with senior and junior analysts building the models and our accounting team, led by our Accounting Services Director, owning the close. You'll be trained and led directly by Matt.
Role scorecard (how we measure you)- Client retention across your portfolio
- Client NPS and "would you call your CFO first?" feedback
- Weekly meetings held with every client (target: 100%)
- Same-day replies to clients (we guarantee this to clients and pay them if we miss it)
- Onboarding milestones hit on time for every new client (day 2, 5, 7 and 10 below)
- Movement on each client's Bankable Brand Scorecard, quarter over quarter
Founders call you first. They make their big calls (spend, inventory, hiring, funding) with a number behind them, and they need you less over time because they've learned to decide well. Every client in your portfolio is measurably more bankable after a year: cleaner books, a model they trust, a weekly rhythm that runs, and less risk a buyer or lender would discount.
ONETHING:
make every founder in your portfolio better at deciding, with numbers they trust.
First 3 month objectiveTake over a portfolio of clients, run the full onboarding on each new client, and have the weekly rhythm running with every founder you serve.
What you will doYour first 10 days with every new client
- Day 2: a profit tracker the founder can open every day
- Day 5: the main constraint, named and sized
- Day 7: the financial model
- Day 10: the full Growth Economics Audit, walked through with the founder
Over the next eight weeks you build the full financial plan: revenue, COGS and purchasing, payroll and overheads, cash, budget, balance sheet, then a multi-year plan. By week twelve the client has department scorecards…
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