Associate Director of Event Operations and Marketing

Associate Director of Event Operations and Marketing

Job no: 499061
Work type: Staff Full-Time
Location: Denver, CO
Categories: Events, Business Operations / Services, Admin / Executive / Office Support
Division: Daniels College of Business

Position Summary

The Fritz Knoebel School of Hospitality Management at Daniels College of Business at the University of Denver is looking to hire an industry professional for the Associate Director of Event Operations and Marketing. This role has oversight of all event planning and back-office operations and works directly with the full-time events team at the hospitality school and, pre and post event, with internal and external event clients hosting events within the school, particularly around event detailing and billing.

This team member will also have a direct working relationship with student staff and student managers who are part of the events team.

Essential Functions

• The Associate Director of Event Operations and Marketing will be responsible for all of the following:
• Create weekly banquet event orders for over 500 events per year by working directly with clients to obtain all pertinent event information. Input, retrieve, and update event information and produce event reports through a computerized event management system; finalize event requirements.
• Ensure warm and clear event and client handoff to the operations team once events are planned.
• Administer all financials involved with Knoebel Events including, but not limited to: invoicing events via credit card or check; credit card batching sales and student tips daily into the University’s accounting system, Banner; forecasting monthly and yearly revenue and expenses; and reconciling applicable holding accounts such as the deposits held. Attends monthly budget meeting to present this information.
• Ensure that all charges are properly allocated on banquet orders and that billing is correct for all detailed events.
• Oversight of all technologies used/required to operate Knoebel Events. The person in this role must stay current with:
  Clover POS systems, Elucian Banner (DU Banner system), IBM Cognos Analytics (financial reporting), Caterease catering softwares, Docusign, and WebTMA, Cvent, Service Now and 25 Live ticketing systems (as requestor).
• Assist with ongoing projects for the Events Team such as sourcing new products or adopting new technologies.
• Assist Fritz Knoebel faculty whose classes require Knoebel Events resources, such as booking space for academic events, creating floor plans, and menus.
• Direct oversight of the marketing function for Knoebel Events, including the interfaces with the Daniels Office of Communications and Marketing and DU MARCOM.
  • Create custom menus and event marketing pieces for Knoebel Events as new menus are released and as is warranted throughout the year. Ensuring DU best marketing practice is followed, and all branding is consistent with guidelines.
  • Overseeing all Knoebel Events social media marketing and accounts. Create social media strategy and content to keep Knoebel
• Events current and active on all social media platforms including Facebook, Instagram and Twitter. Assist the Director of Sales with creation and implementation of marketing strategies to obtain new streams of business for Fritz Knoebel Events, including via social media.
  • Collaborate with the Director of Sales to create and implement marketing strategies to obtain new streams of business for Fritz Knoebel Events.
  • Marketing and booking various internal and external events with the goal of revenue generation for the school.
  • Update wedding websites and respond to wedding sales inquiries on these platforms.
• Solidify any event needs with either internal or external vendors such as creating online floor plans, booking AV needs, booking parking, ordering rentals and ordering any conversions equipment for upcoming events.
• Work directly with Knoebel Events’ clients to ensure a seamless event experience, including detailing meetings, AV tests, rehearsals, calls and emails prior to an event. Weekend and evening meetings are often necessary to accommodate client and staffing needs.
• Conduct weekly unit management meetings, presenting all information to the events team and student managers. Conduct special pre-conference meetings with the operations team on any large-scale events.
• Assist the Director of Sales with sales tours and send contracts to clients. Also assist the director with lead generation through tradeshow events, Knoebel Event Sales Showcase…