SEO and GEO Digital Experience Lead

Company Summary

Echo Star builds solutions that help families and communities stay connected. We’ll launch your career and empower you to change lives.

Our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. We serve millions of customers with offerings ranging from satellite to streaming services and global to personal networking solutions.

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Candidates must be willing to participate in at least one in-person interview.

Our marketing and advertising teams blend creativity, strategy, and passion to tell the DISH story—shaping high-level messaging, driving media engagement, and launching campaigns that define the future of communication.

This role will lead SEO and GEO efforts across Sling TV and DISH’s Pay TV business, partnering cross-functionally to improve visibility across search engines, app stores, and AI platforms. You’ll own on-page SEO strategy, including content development, keyword research, and metadata optimization, to drive rankings and SERP ownership.

Working within a high-performing team, you’ll collaborate with web, content, and device partners to optimize site structure, content, and technical elements for SEO growth. You’ll also help define, socialize, and report on SEO strategy across acquisition and media teams to support sustained organic growth.

• Own and support SEO initiatives that improve search and app-store discoverability for Sling TV and DISH

• Optimize metadata, on-page copy, landing pages, and site structure to drive organic traffic and conversions

• Conduct ongoing keyword research and competitive analysis using enterprise SEO tools to inform strategy

• Partner with editorial, creative, marketing, web operations, and media teams to embed SEO best practices into content, copy, and creative assets

• Develop and execute content, link-building, and optimization recommendations to strengthen organic performance

• Analyze and report on traffic, rankings, and site metrics to identify opportunities and drive continuous SEO improvement

• Bachelor’s degree from a 4-year university or equivalent combination of education and experience

• 4 years or equivalent experience in any of eCommerce, marketing, web development, or web content management OR 1-2 years direct experience in SEO for a high traffic domain

• Proficiency using AI-driven SEO tools and LLMs (e.g., ChatGPT, Claude, Jasper) for content ideation and data-driven keyword strategy

• Strong experience with web and marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Omniture, Web Trends)

• Ability to manage multiple priorities in a fast-paced, results-driven environment with minimal oversight

• Exceptional verbal and written communication skills, with the ability to influence stakeholders at all levels

• Solid understanding of effective marketing principles with a strong customer- and employee-focused mindset

• Highly motivated, growth-oriented self-starter with flexibility to travel up to 20% and work from the Denver-area office

Visa sponsorship not available for this role

Compensation: $72,350.00/Year - $/Year

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role’s location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and…